Suning, Gome, Jingdong And Others Announced The "618" War Report.

This year's 618 is also a bustle.

War.

In June 20th, Suning, Gome and Jingdong announced the "618" battlefield bulletin.

At 24 hours in June 18th, suning.com's war bulletin showed that sales of all channels increased by 216% over the same period last year, and three categories of air conditioners, ice washing and mobile phones were on the rise.

Suning.com K.O618 promotion, online and offline two platforms O2O linkage, 2900 stores nationwide joined the competition for electricity providers.

As of 20 on June 18th, suning.com's nationwide sales rose by 87% year-on-year.

With the development of mobile Internet, more consumers use mobile devices to place orders.

As at 24 hours in June 18th, sales of mobile terminals increased by 410% over the same period.

Since June 1st, hundreds of Jingdong have joined hands.

The quality experience tour that businessmen opened for consumers has already begun.

According to the Jingdong's battlefield bulletin, this year, during the 618 period, 1 to 18 days in June, the total volume of orders exceeded 100 million, and the mobile terminal accounted for 85%.

The order volume increased by more than 60% over the same period in June 18th.

This year's Jingdong 618 carnival is a full - featured Shopping Festival.

3C and home appliances continue to lead the way. In from June 1st to 18th, the total sales volume of mobile phones, digital computers and computer offices exceeded 40 million.

Jingdong supermarket, global purchase,

The sales performance of home, fresh and Chinese specialty hall is far ahead of the same period last year, and Jingdong supermarket and China specialty museum are eye-catching.

On the day of June 18th, 25 million items were sold in the Jingdong supermarket, and the single volume of the Chinese special product museum was 10 times as high as last year in June 18th.

However, when Jingdong and sunning snipe clash fight, the real benefit is another electricity supplier: Gome online.

This year, the 618 of Gome's online focus is on the "low price". It also takes advantage of the super hot net live broadcast. At the home of the 618 Jingdong, a promotional storm has been launched, which has covered the trend of Jingdong and Tmall.

Gome online only used two hours order volume over 1 million orders. As at 24 o'clock in June 18th, the total orders grew 536% year on year, and mobile terminal sales increased 650% over the same period.

From the War newspaper, we can clearly see the effect of Gome online price comparison and low price brand.

In the economic downturn, Gome online can achieve such a strong performance.

It can be seen that regardless of the degree of concern or the growth of sales, Gome online has created a miracle at 618, which does not belong to its home court, which is a triumph of anti customers.

Some industry analysts pointed out that "6. 18" is the last time in the first half of this year, the electricity industry has concentrated on price war, and no major electricity supplier will give up such an opportunity.

Over the past few years, after the e-commerce shopping festival, the logistics concentrated outbreak, the authenticity of goods is difficult to verify, customer service problems are prominent, impulse payment pressure after consumption, and so on, so that electronic business platforms have begun to find their own business and product mode adjustment and integration.

There is also the view that the traditional electricity supplier before the discount and selling mode has been difficult to continue, the major electricity suppliers are changing from price war to quality, service, logistics and so on.

In the future, the promotion of electricity providers will be a competition of comprehensive strength.