The Six Four Annual Meeting Of China Fashion Association Was Held In Xiamen.

July 4th, China clothing The six four annual meeting of the association was held in Xiamen. Sun Ruizhe, President of China clothing association and more than 20 vice presidents attended the meeting. The conference invited Gao Yanmin, director of the Ministry of consumer goods industry of the Ministry of industry and information, to attend the meeting. Chen Dapeng, executive vice president of China Apparel Association, chaired the meeting.

Figure: the six four annual meeting of China Apparel Association

Figure: Vice Chairman and association leaders involved in the six four annual meeting of China Fashion Association

Photo: Chen Dapeng, executive vice president of China Apparel Association, presided over the meeting.

The conference will focus on three aspects: the creation of the industry's right to speak, the spanformation and upgrading of new ideas, and the innovation of the association's work. The president of the meeting thought that although the industry faced many difficulties and pressures, everyone had great confidence in the development of the industry. Especially in the face of Internet Great changes in the lifestyle and consumption patterns of the times, and strive to create fashion Soft power has become a top priority for the industry. Enhancing the right to speak has become the key to brand development.

The discussion on the promotion of the right of speech was carried out, and consensus was reached on the leading enterprises' concerted action in the direction of trend publishing, corporate social responsibility information disclosure, brand value evaluation and the construction of high-end publishing platform.

Figure: (from left to right) Chen Dapeng, executive vice president of China clothing association, Sun Ruizhe, President of China clothing association, Gao Yanmin, director of consumer goods industry department of State Ministry of industry and commerce, Yang Jinchun, vice president of China Garment Association

As a result, we believe that Chinese clothing brands should focus on market segmentation, strengthen differentiated positioning, set up brand era values, enrich brand connotation, and further enhance brand influence. Efforts should be made to strengthen product design and development, and vigorously improve product quality. We should build high-quality supply chain and build a R & D system with rich linkage effect. We should improve the channel system, spanform entity stores, increase e-commerce, and integrate online and offline development. Changing organizational structure, innovating management mode, stimulating talent vitality, and ultimately realizing the improvement of cultural self-confidence.

Photo: Gao Yanmin, director of the Ministry of consumer goods industry of the State Ministry of industry and commerce, attended the meeting

In his speech, director Gao Yanmin gave a detailed explanation of the strategy of national three products from a macro point of view, and put forward some pertinent suggestions for the next industry development.

Picture: Sun Ruizhe, President of China Fashion Association, concluding remarks

President Sun Ruizhe made a final summary. He said that in the face of the development needs of the new era, we must actively adopt technological progress and business model innovation, and the continuous strengthening of collaborative development. We will definitely bring the Chinese clothing brand to a new height, and the Chinese garment industry will surely be better tomorrow.