Do You Buy Jeans With Holes In The Jeans?

Day in broken hole

In the age of fashion, a pair of jeans.

Zoo Jeans recently worked with Yam Shan zoo in Sendai, through the beast bite.

Full of wild "holes".

In order to prepare the new products, ymu Shan zoo invited a group of students from the Northeast University of Japan to tie the whole denim on the tires or wood, so that Sononai Yiyu could play and tear at any time.

This brought quite a lot of people to the lion area of the zoo.

Then these "scarred" fabrics were then sent to local factories for processing, making 10 unique styles of jeans.

Zoo Jeans official website home page proudly said: "there are lions bite marks of jeans, the world only here.

But this activity is not a new fashion in the real sense. It is actually a fundraising activity in this zoo.

In August 1st, Zoo Jeans will start auctioning 10 specially designed jeans, each starting at 98 thousand yen (about 6400 yuan), and all proceeds will be donated to the zoo as a conservation fund.

Unfortunately, this new and interesting game is actually an old trick two years ago.

In 2014, the Kamine of Hitachi City, with the help of volunteer organization Mineko Club, raised over 300 thousand yen in the same way.

The "designers" were lions, tigers and black bears. This gimmick attracted media coverage and even attracted the attention of fashion buyers.

Although these holes are ugly in jeans, the highest price of the three jeans sold at that time was about 150 thousand yen (about 10 thousand yuan).

Compared with jeans, it's sky high.

The process of making three holes of jeans is up to 400 thousand times.

Not only did the fundraising work succeed, but when the animal tore the denim's gimmick, it attracted many fresh young people to watch it. It also became a promotional activity for the zoo.

However, in 2015, when the zodiac zoo once again copied the activity, its attention became dismal, and even the final auction was not attended.

This year, the same creativity was reused once, though it was found that a famous Japanese beatboxer was involved in publicity, but it also talked about cooperation with LoFt, a Japanese grocery store.