700 Billion What Is The Future Of China's Footwear Market?

According to the statistics of Market Research Center, China was in 2015.

The output is 14 billion pairs, and the export volume is 9 billion 870 million pairs (the amount is 51 billion 120 million US dollars).

Consumption exceeds 3 billion 800 million pairs, total consumption amounts to 350 billion yuan.

Although consumption is still upward, consumption growth is weak, and export has seen a negative growth. Sales revenue growth continued to decline year by year, China.

The market is facing a "big exam".

Recently, the footwear industry development association of China, the China footwear technology research center, sponsored the "third 2016 China footwear industry ten major brand selection and 2016 China's most investment value brand evaluation activities", which has aroused great concern in the industry. Good brands, excellent footwear companies, their advanced business models and business strategies may be able to find new directions or outlets for the Chinese shoe market in the current adversity.

After nearly 30 years of development, China has become a great shoe manufacturing, trading and consuming country.

At present, China has more than 20 thousand shoe-making enterprises that have begun to take shape, showing the industrial cluster development status. In general, there are four clusters.

The first is the Guangdong shoe industry base, represented by Guangzhou and Dongguan, which mainly produces high and medium class shoes. The two is Zhejiang footwear base, which is represented by Wenzhou and Taizhou. It mainly produces low and medium shoes. The three is the western footwear industry base represented by Chengdu and Chongqing, which mainly produces women's shoes. Four is the production base of shoes, represented by Fujian Quanzhou, Quanzhou and other places, mainly producing sports shoes and casual shoes.

Industrial clusters are emerging, but with the development of global economic integration, the world's manufacturing industry is constantly developing and pferring, especially the shoe industry which is extremely sensitive to cost.

Zhou Shijian, executive director of the China International Trade Association, said in an interview with reporters that from 2003 to 2013, wages of Chinese shoemaker workers increased by about 3.5 times, while the central parity of the RMB against the US dollar appreciated by more than 30%, and other costs increased, and profits were basically nibbled, and the order of China's footwear industry is showing a downward trend.

Li Peng, Secretary General of the Asian Footwear Association, expressed concern that if the pfer of overseas orders had not been accelerated, most factories in the coastal areas would be pferred or closed in 5~10, and the footwear industry, which has about 19000000 employees, will face a huge impact.

In addition, serious homogenization, low price killing, lack of original design, lagging behind in brand innovation, and simplification of marketing channels all affect and hinder the development of China's footwear industry, how to break the situation and fight back, and the 700 billion China's footwear market will go south.