New Zealand's Market Policy Is More Advantageous To Foreign Retailers.

In the future, Britain will begin to establish trade relations with many other countries, and New Zealand is one of the first countries to extend olive branches to Britain after Europe's departure from Europe.

The world bank ranked the ease of business operation in various countries. The results show that the regulatory environment in New Zealand is good for sellers.

Although the ease of business in New Zealand ranked 189th in the world, it was ranked second in terms of business ease.

This shows that, once entering the New Zealand market, business is easier than most countries.

New Zealand's market policy is more advantageous to foreign retailers.

According to statistics, New Zealand retail

The economy began to develop in 2015, and the economic recovery promoted the growth of consumer and business confidence, so that the unemployment rate decreased and the inflation rate stabilized.

It owns Pak'n'Save and New World.

Foodstuffs and its Progressive Enterprises, which owns Countdown, is the two largest food retailer in New Zealand. But recently, the small independent retail market in the country is worthy of attention.

Data show that demand for health products in New Zealand in 2015 is very large, but the demand growth is due to international brands.

Increasingly popular in the local market, most of these brands use the advantage of tax exemption to attract consumers to buy.

In addition, local retail businesses have been lobbying the New Zealand government to impose a GST on foreign trade companies across the border.

Since October 2016, electronic services purchased, such as Netflix, Applei Tunes and Amazon e-book, will be subject to GST tax. However, retailers and small and medium-sized retail establishments in New Zealand have appealed to the government to levy taxes on export entity products to foreign companies in New Zealand, saying that the current method is unfair, because the benefits of international companies selling products in New Zealand are far more than that of local retailers.

In early July, RetailNZ, chief executive of New Zealand retail trade association, said: "the government has announced that it will not reduce or exempt GST or tariffs, so there is still inequality in the retail land.

We can not accept many New Zealand small retailers facing difficulties, but what is more unacceptable is that the government has subsidized Amazon businesses to make them at least 15% lower than the price of New Zealand local shopping websites and stores. "

By 2016, there will be 214 million net buyers in New Zealand.

New Zealand's online retail sales increased significantly, both in international and domestic retail.

According to Nielsen data from consulting firm, the number of online shoppers in New Zealand is over 2 million, an increase of 4% over last year, and there are 77 thousand consumers buying products from overseas e-commerce websites.

Nielsen predicts that by the end of 2016, New Zealand will have 2 million 140 thousand online shoppers, and the value of New Zealand's electricity supplier has increased by 28% since 2012.

There are mainly five kinds of products and services purchased by new Zealanders: airline tickets, fashion products, entertainment products, accommodation and books.

TradeMe is the most important business platform in New Zealand (44% of online shoppers are shopping on the platform).

Air NewZealand, Warehous, MightyApe and GrabOne are the 5 largest destinations for New Zealand consumers to buy online, but TradeMe does dominate the market. Nowadays, 77 thousand shoppers browse the website more than the main social networking sites in the country.

New Zealand's largest international retailers have Amazon, eBay and speed sell, and 20%, 16% and 14% of New Zealand online shoppers are shopping on these sites.

In order to reach more consumers in New Zealand, Sports Direct, French fashion and furniture chain store LaRedoute and Australian Department Store Target all set up shop on TradeMe.

TradeMe also wants more foreign brands to enter.

Jon Macdonald, chief executive of the platform, said: "we know that new Zealanders like shopping online, and we want new Zealanders to buy more international brands on the platform.

This is also the best way for international retailers to contact New Zealand shoppers. They do not have to spend money on opening a physical store or building their own website.

However, as the Alibaba enters Australia and New Zealand at the end of 2016, the market competition will increase, and Alibaba's technology base and customer service will have a certain impact on the market.

Many international brands pour into New Zealand.

Over the past 18 months, a number of famous European and Australian brands have entered new Zealand. The fashion chain store of Arcadia group opened in Topshop2015, Oakland's main commercial street in QueenStreet. The fast fashion brand is looking for opportunities to expand to other parts of the country.

The first country to throw olive branches to the United Kingdom after the euro, its electricity market atmosphere is fantastic.

At the end of this year, H&M and Zara will enter New Zealand for the first time, and many stores will be opened before Christmas.

The 3 well-known European fashion companies also want to open shop in Wellington.

Australian Department Store DavidJones has made New Zealand the first destination to expand its international business. The retailer's store in Wellington will open in July 28th with 3 floors, including fashion, beauty, accessories and home products, including the new cosmetics brands TomFord and Benefit.

PaulGould, director of the international division of Arcadia group, said that for Topshop, New Zealand was indeed a successful market, and the country's demand for Topshop products was indeed great, so the company intends to have more opportunities in New Zealand.

He said: "we are very happy to see the growth of New Zealand consumers' demand for Topshop products. It is certain that the new store will open at the end of 2016, located at LambtonQuay, Wellington, and will open another store in Christchurch next year (Christchurch)."

Rowsell, founder of Vend, said that New Zealand does have a relatively high demand for international brands. Because of the development of technology and e-commerce platform, more and more new Zealanders are able to access more brands. He also pointed out that British brands have the greatest chance, though Britain has already broken away from Europe.

Reflecting on the expansion plan of Topshop and H&M, Rowsell said: "New Zealand consumers' demand for online shopping of British brands has promoted the expansion of international brands, and large retailers in Britain have entered new Zealand, such as Asos and Net-a-Porter."

"No matter whether Britain is in the EU or not, the world will become smaller and smaller, and overseas purchases will become more and more simple," he said.

There will be more and more opportunities for New Zealand consumers to contact foreign retailers, because technological advances will make Hai Tao become more and more fast and convenient, and new Zealanders will also use more foreign brands.