Dayang Department Stores Suffered A Slack In July And Revenue Fell 16.8% In The Off-Season.

In the recent period, Dayang department store suffered a low season. According to the latest data, the revenue of ocean department store in July dropped by 16.8%, and the situation is not optimistic.

Revenue in July -KY2016 was NT $378 million, an annual reduction of about 16.8%, and 1~7 revenue was 3 billion 748 million yuan this year, an annual decrease of 12.6%.

The third quarter is the off-season department store. The company focuses on hardware upgrading and mobile payment import. The future is expected to start to show benefits.

Dayang department store said that the third quarter was a part of the hardware pformation of China's traditional department store industry in the off-season. At present, the ocean Wuhan shop has completed some parts of the space floor hardware modification, and imported more thematic fashion elements. It is expected that the third quarter will be fully converted before the end of the season. In the future, the follow-up consumer response will further expand to other branches.

In terms of software upgrading, expanding the proportion of mobile payment services is still the focus of the third quarter.

Ocean Department Store in the early June and China's well-known mobile payment operators

After the QQ wallet started to cooperate, it will get the cooperation opportunity from WeChat at the beginning of July. It is estimated that by the end of August, all 17 Chinese department stores will import TSE QQ wallet and WeChat's action payment system.

Ocean -KY said that the cash register manpower accounts for a considerable proportion of the cost of the company's management and sales. In the future, after the gradual introduction of action payment, it is expected that the manpower cost will be significantly reduced, and the increase of the company's interest rate will be significantly improved. The company also values the growth force of the O2O consumer market, and will gradually integrate the rich customer intelligence system established by the company through membership cards for a long time.

The sales free mode of marketing integration platform is expected to extend the sales space and consolidate the loyalty of member customers. The company will promote growth momentum through the integration of virtual reality.