Nike Is Slightly Inferior To ADI And UA In The Olympic Brand Wars.
If we only consider the Olympic Games until now.
Sports brand
Changes in stock value, compared to
Adidas
and
Andrea
Obviously, Nike seems to be slightly inferior.
Judging from the publicity effect, it seems that there is no more suitable platform for promoting sports brand or launching new products than the summer Olympic Games.
Every four years in the Olympic Games, sports brands want to enhance their brand awareness through the exposure rate in the competition. Nike seems to have been an expert in this field.
However, there seems to be some change in the sports brand war of Rio Olympic Games.
According to the report released by Forbes, the stock value of Nike has only increased by 1% since the start of Rio Olympic Games, while Andrea has increased by 2.3%, and Adidas has taken the lead by an increase of 5.9%.
In addition, the sales report in the previous quarter showed that Adidas's sales in North America increased by 26%.
In contrast, Nike's stock price has fallen more than 10% this year. It was named the worst performance of the Dow Jones index in 2016 by Wall Street Goldman Sachs Group.
In addition, according to Beth Polk investment group, the value of Nike's stock has increased by 4%-19% since the 6 Summer Olympic Games from 1984 to 2004.
But after the last two Olympic Games, Nike's stock value declined.
Paul Hicky, co-founder of Beth Polk investment group, said: "sports brand competition is becoming more and more intense now.
Because of the existence of Andrea, a listed company, Nike now has more and more costs to get sponsorship.
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