La Perla Has A New Creative Director -- Julia Haart.

La Perla has 15 stores in Greater China, opened a Menswear store in Beijing at the end of last year, and plans to open more stores in Chengdu and Chongqing this year.

Some analysts say that China has become the largest base of underwear manufacturing in the world, but until recently, luxury underwear has begun to attract Chinese consumers.

Compared with China

The growth of the market has been frustrated, and the growth momentum of the luxury underwear market has just begun.

In January, La Perla announced that Lourenco was its first creative director. The Brazil designer is mainly responsible for brand underwear, pajamas, casual wear, men's accessories series and ladies' Atelier series.

Lourenco did not make any comment on the resignation message.

Pedro Louren o o is the son of Brazil designer Gloria Coelho and Reinaldo Louren o o. In the 2012 year of the year, she was selected as the 30 star of Forbes fashion and art circles under the age of 30, including 29 year old Alexander Wang, when he was only 22 years old.

He founded the women's garment line in 2010 and debuted in Paris fashion week.

For the new creative director, La Perla announced that it was a Julia Haart, which had completed the La Perla spring and autumn accessories series with Lourenco and owned its own.

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As of now, La Perla operates around 215 stores worldwide, and expects to achieve 30% profit growth at the end of the fiscal year. In 2014, the company announced a profit of 112 million euros.

Chairman of La Perla

"Julia Haart, as a trusted consultant, came to La Perla and brought some thoughts about women's body and rich experience in wearing.

Julia's work also symbolizes the way of life of La Perla, and looks forward to working together with her to lay a new historical foundation for the brand.

Lourenco has designed the 2016 autumn women's clothing series, and Julia Haart will continue to perform this position.

Since its acquisition in 2013, La Perla has been developing its lifestyle products and retail businesses in recent years.

The United States is one of the important markets of La Perla. Last May, La Perla was reopened at Madison Boulevard in New York. In order to cater for the new product line, the shop was redesigned by the famous architect Roberto Baciocchi, which sells products including men's pajamas, underwear, women's sunglasses and so on.

La Perla also opened new branches in Atlanta, San Francisco and Houston, and expanded stores in Chicago, Honolulu, Bar Harbor and Florida.

The other two shops in SoHo district and TriBeCa District in New York are also preparing for upgrading.