In 2016, The President'S Jogging Shoes Won The First Battle. What'S The Next Move?

In 2016, the president was slow.

It's a year of terminal hurricane.

Up to now, President jogging shoes have opened thousands of stores in major provinces of the country. Both the speed of opening stores or the sales of single stores have doubled, and become the phenomenal brand of China's sporting goods industry in 2016.

The flagship store of the super grade business district helps the terminal run fast.

President jogging shoes have initially completed the national market layout. In a few years, the number of terminal stores has increased rapidly. The key lies in the flagship store mode.

In the field of clothing, flagship store has a significant brand marketing function, not only embodies the spirit of brand, but also is the communication place between customers directly and brands, and concentrates on brand experience. It is the most favorable weapon to stimulate terminal sales.

It is understood that

A super large area of flagship store has been set up in special grade business circles in the second tier cities of the country, such as Wuhan Optics Valley walking street and Chengdu Chunxi Road store, which successfully captured the hearts of consumers with the international terminal image of classic movement.

The success of the flagship store not only enhanced the reputation of the president's jogging shoes in the industry, but also helped to speed up its popularity in the regional market, and greatly enhanced the dealer's confidence in the regional market.

With the example of flagship store, a strong radiation surrounding area will stimulate sales growth of the two or three level business circle.

The quality of the flagship store, display style and service level have also become the reference and blueprint for other retail channels, and have successfully promoted the expansion of the two or three line regional market.

New mode of combination store, internationalization of terminal image and upgrading

President jogging shoes will deepen the internationalization strategy of the channel image in 2017, and upgrade the terminal image again, not only upgrading the details of the unified door image and terminal shelf, but also strictly implementing standardized image in space display and wide publicity materials, while creating an international fashion atmosphere, at the same time, increasing the sense of technology and professional sports experience display.

This will not only give consumers the impression of "more professional" and "internationalization", but also create a sense of trust. On the other hand, it is also conducive to the unified management of the company and promoting the rapid replication of the national regional market.

Meanwhile, the president jog.

It will also deepen the regional market by multi store mode, rely on the combination strategy of the stores, and serve users' needs of different channels at different levels, so as to better help dealers to stabilize the market.

In addition, President jogging shoes are also concerned about the development and construction of "key markets", optimizing channels in some areas, and supporting policies in key market shops, so as to win the tough battle of the terminal.

The president of the jogging shoes brand said that in 2016, the international strategy of the president's jogging shoes was successful. In 2017, he would "aim at the general direction and improve the small details". He continued to focus on the fine operation of the channels, providing consumers with more professional and fashionable service experience and leading the sporting goods market continuously.