Jingdong Launched A Press Conference With A Chinese Design Brand To London.

London time September 19th, 2017 spring, summer, London

During the holding period, Jingdong carried a large number of China.

The brand opened a press conference in London and officially released the "Beijing system" strategy.

"Beijing system" is specifically dismantled.

And personality customization two business dimensions, touch different consumers respectively, meet the dual needs of personalized design and experiential consumption.

At the launch of the conference, Jingdong customized channels were synchronized and consumers could customize the London Fashion Week with the same paragraph.

The first phase of Jingdong clothing custom business has been formally launched, covering men's wear, women's wear, jewelry, glasses and other categories. The second phase will further expand the customization of footwear, bags and other categories, and achieve customized business category development.

In fact, clothing has always been a fast growing category of Jingdong.

The figures provided by Jingdong group show that in 2015, clothing category grew by 100% over the same period last year, exceeding the industry growth rate by more than 2 times.

"China's middle class is expanding rapidly, and new consumption habits and concepts are being changed by this group," said Xin Li Jun, vice president of Jingdong group and President of clothing and home business division.

From small niche brands to international luxury brands, high-end consumers are most concerned about quality and taste.

It is understood that Jingdong will be the United Nations custom industry well-known brands, launched clothing, footwear, jewelry, accessories customized services, from the style, fabric quality, size and details of the production of customized tailor made for consumers, to meet the high-end consumer personality, customized high quality fashion consumption demand.

Based on the powerful platform integration capability of Jingdong, the costumes customization channel brings together many well-known customized brands. Through professional technical support and big data support, it provides consumers with diversified volume services such as volume measurement, volume store, standard code and self uploading volume data. After volume data collection, consumers can store data for consumers, and consumers can choose to use them in the next customized service.

Nowadays, Internet companies are increasingly targeting traditional industries, and reshaping traditional industries with quick response thinking and big data resources.

This time, in Jingdong's strategy, users' ID files will be used to analyze consumers' consumption data and behavior trajectories, record consumer characteristics such as demand, preferences, sizes and price segments, so that consumers can get personalized and accurate recommendation.

When the basic needs of clothing, food and housing have been satisfied, people's consumption psychology is more and more diverse and diversified. It reflects the typical trend of consumption upgrading in this era.

Social elites are no longer followers of classical culture, forming various parallel cultural circles.

They are more willing to make and combine their desired product prototype according to their hobbies and interests, and give them to the merchants.

According to Analysys's quarterly monitoring report of China's B2C market released in the second quarter of 2016, the scale of clothing trade in China's B2C market reached 208 billion 900 million yuan in the second quarter of 2016, an increase of 44.7% over the same period last year.