What Made The Fashion Media Choose To Go With The Korean Clothes House?

2017 spring and summer Milan

Yesterday officially opened, as many international top.

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One of the birthplaces, the Milan fashion week's status in the four international fashion week is self-evident.

Gucci, Prada, Fendi, Giorgio Armani and many other major international brands will be unveiled in Milan fashion week.

This year, there is a new force that is brimming with youth and confidence in this team. That is, China's Internet fast fashion represents Korean brand clothing house.

Bazaar senior fashion editor Hu Yifan

As early as August, Han Du Yi house was invited by the top fashion media in China, and went to Milan fashion week to appreciate the latest trend of international fashion.

What makes fashion media choose to walk with the Internet fashion brand?

As a representative of the domestic Internet fashion brand, Han Du she house has never ceased to work in the field of fashion in her ten years of development.

From Han Feng's fast fashion brand tone to Gianna Jun, Park Shin Hye and other star spokesmen's image choice, Han Du Yi house has been conveying its unique fashion style to consumers through its youthful and vibrant brand connotation.

Dare to speak, dare to do and explore bravely are also the spiritual characteristics of the development of Korean brands from single brand to its more than 50 brands. So, in the early days of the rapid development of China's Internet, Han Du Yi house has become the leader in the field of e-commerce, pforming into the top Internet brand eco operation group in China, and won the first share of the Internet apparel brand not long ago.

Han Du Yi house Milan Street pat

The main Korean style Korean fashion house is not only a fashion buyer, but also a fashion research and development center in the Asian Fashion highlands.

Since the beginning of this year, Han Du Yi house has been making strategic cooperation with many Korean fashion brands such as Chuu and Goodpeople. At the same time, it signed a J -one partners, a well-known Korean brokerage company, and gained huge resources in star IP.

In August, the Korean national fashion designer hosted the Korean national fashion designer competition, which is not only the deep exploration of South Korea's fashion, but also has a profound impact on the fashion industry in China and South Korea.

And this fashion week's fashion week Milan fashion week is a more daring attempt.

Han Du Yi house Milan Street pat

This is a trip to Milan, Italy, where the fashion elements and fashion trends of fashion media senior editor are on the scene. The fashion show owner Cola tasty is in the fashion show of Church of Duomo and the famous luxury brand collection man oni street.

These are all zero distance interaction realized by live broadcasting platform, and they are constantly exploring and practicing in the field of fashion content.

It is reported that the cooperation between Han Du Yi house and fashion media will start from the fashion week of Milan and the fashion week of Paris, and gradually extend its fashion tentacles to a more high-end and broader international stage.