COCCINELLE Can Enter The Temple Library To Explore New Ideas For Light Luxury Online Sales.

In recent years, the demand for luxury goods in China's high net worth population has been increasing, and gradually changing to the digital and diversified consumption mode. The luxury and luxury goods will soon usher in a new round of development climax.

Recently, the famous leather goods brand of Italy, which is favored by the global fashion people.

(COCCINELLE) the official entry into China's largest online, offline, boutique lifestyle platform, temples and powerful alliances, brings traditional Italy to domestic consumers.

At the same time, we will explore new ways of developing experiential and scene luxury online together with temple library.

The 2 era of luxury online platform in the new era

However, for the whole online environment, the situation seems not optimistic.

With the booming of WeChat, live broadcast and other platforms, the channels for consumers to contact brands are increasing, and the purchasing channels are increasingly dispersed. Meanwhile, with the growth of the main force of the new generation of consumption concepts such as post-80s and post-90s, luxury goods providers must make strategic upgrading before they can adapt themselves to this new situation.

Under the experience economy mode, the temple library is integrated online and offline, and the 360 degree full experience marketing and service make the temple library stand out in the situation of electricity supplier.

In this regard, as China's largest boutique lifestyle shopping and service platform, temple library first proposed to create online and offline integration platform concept, successfully opened.

The prelude to the 2 era of online and offline.

According to a previous speech by Li Rixue, founder of the temple library group, the first thing to be solved in the era of online and offline boutique lifestyle 2 is to provide consumers with full experience shopping and services, including three dimensional, intelligent and scene based consumption patterns.

"To sum up, shopping should be everywhere. We should integrate online, offline, domestic and overseas, and import and export. Experience should be omnipotent, databases, industrial chains and other channels to open up consumer experience channels; services should think of users, understand what consumers say, and know what consumers do not say."

The advantage of offline experience service is that everything consumers can see in the shop can be purchased, which is as small as tea bags and large furniture kitchens.

If you like, you can copy the whole scene! "With the Shanghai Temple store experience, you can enjoy the most from Paris fashion week.

Enjoy the delicious food on the tip of the tongue and savor the Oriental tea culture that has passed the millennium.

Under the Temple line, the experiential shop, namely the "touch to buy", "instant purchase" full experience marketing mode, with the efficient and convenient APP platform of the temple library, brings the safest and most thorough purchase experience to the buyers who pursue the boutique lifestyle.

COCCINELLE can carry out a new attempt to brand the temple library.

It is reported that COCCINELLE has not only appointed two creative directors, Ms. Eleonora Pujia and MS. Vinciane Stouvenaker, for the first time, to work together to create the classic fashion design, rejuvenate the COCCINELLE brand image, and cooperate with the temple library. It is also aiming at the modern women who are confident and elegant, who know how to love themselves and enjoy life, and make a new attempt to brand younger.

It is understood that this decision comes from COCCINELLE's new CEO Andrea Baldo, whose mission is to re develop COCCINELLE's bright and new fashion perspective.

The choice of cooperation with temple library is not only an important position in the high-end consumer goods market in China and even in the world, but also a recognition of the 2 era change made by the temple library for the new consumer groups and new consumption patterns.

By carrying the advanced and high-quality big data resources and rich online and offline experience and marketing system under the mode of temple library 2, COCCINELLE will quickly complete its layout in the domestic luxury market, and expand the target consumer market with the help of the consumption potential of the 13 million high-end registered members of the temple library and its resource advantages in product sales accuracy and promotion of operational speed. The brand concept and style of COCCINELLE with rich experience, rigorous production, detail oriented, quality pursuit, simple and elegant design, and fresh and colorful brand image will be displayed in the presence of domestic consumers.

Big card coming to the beginning of globalization layout

What is the way out for the luxury goods business in the future? With the accession of COCCINELLE, Versace (VERSACE) and 10 Corso Como to a large number of international high-end luxury brands and concept stores, the global strategy of temple library has been gradually launched.

According to a survey released by L2 New York, a digital marketing firm, luxury brands are more interested in vertical third party platforms such as temple library when choosing online channels. More and more COCCINELLE has unique cultural characteristics and storytelling. In the process, the quality brands with artisans and non replicability are located in the Temple store, which will further boost the globalization process of the temple library.