The Third Quarter Report Released The Quanzhou Sports Apparel Industry'S Rising Cycle.

Recently,

Released this year

Judging from the 3 quarter performance,

And so on.

。

Maintain growth in performance

The near future,

Issue of the 3 quarter 2018 latest business performance bulletin, bulletin display

Brand retail sales grew by double digits in the same period last year, while retail sales of other brands increased by 90-95% over the same period last year.

Prior to Anta sports semi annual report, in the first half of this year, its revenue exceeded 10 billion yuan, reaching 10 billion 553 million yuan, an increase of 44.11% over the same period, with a net profit of 2 billion 2 million yuan, an increase of 35.14% over the same period last year, and the growth rate reached a record high.

From the 3 quarter of operation, Anta sports continues to grow rapidly this year.

The latest business performance Bulletin released in the 3 quarter of 2018 showed that the sales volume of the 31st degree main brand product in the third quarter of 2018 increased by a percentage of the number of units compared with the same period in 2017. The retail sales of 360 degree children's brand products in the third quarter of 2018 had a double-digit percentage increase compared with the same period in 2017, and the company's performance continued to grow.

In the 3 quarter of 2018, the latest business performance bulletin showed that in the third quarter of 2018, the average sales performance of the same store was double digit growth compared with the same period in 2017, retail discount remained at a low 7.5-8 discount, and retail inventories remained at a healthy level for about 4 months.

Enhance brand expansion

Judging from the 3 quarter performance of sports apparel listed companies, sports apparel industry is in an upward stage of development, and the rising trend is obvious. The direction of each enterprise's strategic development is different, so as to enhance the brand and expand the two directions of the existing scale.

From this year's enterprise strategy development and business situation, Anta sports continues to climb to the high-end market, promoting the acquisition of AmerSports matters, the company said it will continue to look for the acquisition and cooperation opportunities of international sporting goods brands; Lining and 31st degree pay more attention to the development opportunities of new businesses and categories, pour more resources into the expansion of new businesses such as children's clothing and electricity suppliers; XTEP international emphasizes the adjustment and pformation of sales channels, and improves the efficiency of channel operation.

According to the analysis of the industry, for the Anta sports, whose revenue is more than ten billion yuan in the past six months, its expansion is more concerned about brand promotion and more high-end international high-end brands. For the Lining and 360 degrees, whose revenue is between 3 billion yuan and 5 billion yuan in the past six months, the development is focused on further upgrading the volume of the scale. The new business and multi category are the core of the enterprise's expansion. For enterprises such as XTEP international, China's trend, and so on, half a year's revenue has not exceeded 3 billion yuan, it is still in the stage of improving the efficiency of enterprise operation, improving the quality of channel management, and making the single brand category stronger and sharpened.