Lycra And Tianhong Textile Strategic Cooperation Focus On China'S Market Innovation And Development

Bring the new patent LYCRA FREEFIT technology and technology

New COOLMAX Natural Touch technology technology appears in China market

In March 11, 2019, Shanghai, China, as an innovative provider of fiber and technology solutions, China's Lycra company announced today that it has established strategic partnership with Tianhong Textile Group Limited (hereinafter referred to as "Tianhong"), and has continued to carry out and strengthen its innovation, development and layout, and cooperation in the Chinese market, so as to promote the leading position in the Chinese cowboy fabric market.

Lycra announced this strategic cooperation at the seminar on the release of "2019 possibilities" of denim fabrics in Shanghai.

2019 Lycra Seminar on "releasing unlimited possibilities" denim fabrics

The cooperation between Lycra brand and rainbow can be traced back to 2011.

As the revolutionary LYCRA dualFX technology has been introduced into China, the two sides have worked closely together to innovate the jeans fabric and maintain long-term partnership.

Tianhong and Lycra will also continue to work together to upgrade textile technology to develop advanced fabric technology, and constantly improve the textile industry.

Steve Stewart (right), Asia president, apparel business, Lycra company

Lai Ke, director of apparel and senior textiles business in the Greater China apparel market, Shen Yi (intermediate)

Guo Min, marketing director of Tianhong Textile Group (left 1)

Tianhong is also a member of the LYCRA EXCHANGE strategy customer relationship project.

The plan aims to bring the added value and services of Lycra brand to important partners to jointly develop and consolidate the brand's market position.

This also means that member companies can enjoy a series of exclusive value-added services, including creativity, speed of development and multi party collaboration, so as to enhance market competitiveness.

"At Lycra, we not only cherish the invention of traditional spandex yarn, but also promote the world.

"Innovation and technology development in the field," said Steve Stewart, Asia Pacific president of apparel business at Lycra, "new patent LYCRA FREEFIT FREEFIT technology, new COOLMAX Natural Touch T400 technology and LYCRA T400 T400 EcoMade EcoMade technology is a strong proof of our insisting on innovating the garment industry."

Steve Stewart said the new Lycra company will continue to innovate.

"We are very pleased to strengthen our long-term cooperation with Tianhong and consolidate our leading position in the Chinese market in terms of fabric innovation and manufacturing level," Shen Yi, director of the apparel market in the Greater China apparel and senior textiles business, added: "we hope to develop the functional yarn with the help of advanced technology through the leading position of rainbow in the industry.

The joint efforts are focused on creating functional and dual core products for consumers, while fostering the spirit of innovation in the fabric industry.

"We see that the demand of middle class consumers in China and other emerging countries is increasing in both the Greater China region and the world.

"We are pleased to continue to establish strategic partnership with Lycra," said Guo min, marketing director of Tianhong textile group. "We believe that with the cooperation of lycra and our mutual vision of innovation, we will have the opportunity to become a global leader in the textile and garment industry and jointly promote the development of the industry."

LYCRA FREEFIT Technology

The LYCRA FREEFIT technology is used to make denim and woven fabrics soft, easy to extend and strong in elasticity.

The fabrics made of LYCRA FREEFIT technology can provide a wider range of flexibility, because they are less compressible than standard elastic fabrics.

The fabrics are specially processed with LYCRA dualFX core dual core yarn, and then knitted in a specific structure to provide soft elasticity.

The LYCRA FREEFIT FREEFIT LYCRA fabric can be made from the gold fiber material health certificate.

COOLMAX Natural Touch Technology

The technology combines two unique types of COOLMAX fiber with cotton and LYCRA fiber to form a composite yarn structure that provides enhanced moisture management and natural appearance and feel.

COOLMAX fiber can quickly pfer water vapor, and cotton blend provides quick absorption and keeps soft and natural touch.

EcoMade technology using LYCRA T400's promotional fiber

EcoMade technology pforms the recovered resources into fibers through controlled process, giving new life to renewable resources.

This means less garbage goes into landfills, attracting millennials and environmentally conscious consumers.

The EcoMade LYCRA LYCRA T400 T400 fiber enhances the sustainability of the environment, while maintaining the performance characteristics required for the two components of T400 T400.

More than 65% of the new LYCRA T400 EcoMade fiber comes from sustainable resources.

About 50% of each LYCRA T400 T400 EcoMade fiber is made from recycled materials, such as recycled water bottles, while other components are made from renewable resources, such as plant materials.

About Lycra company

Lycra produces innovative products for apparel and materials industries.

It also provides advanced technology solutions, and provides special chemicals for spandex and polyurethane value chain.

Lycra is headquartered in Wilmington, Delaware, USA. Its innovative products, expertise and strong marketing support are well known worldwide.

Lycra has leading consumer goods and trade brands: LYCRA, LYCRAPyFit, LYCRA, T400, LYCRA, COOLMAX, THERMOLITE, ELASPAN, SUPPLEX, TACTEL, and TERATHANE.

Although the company is newly established, its business can be traced back to 1958, and the original spandex fiber -LYCRA (Lycra) fiber was born.

Today, Lycra focuses on value-added products for customers, and develops unique innovative solutions to meet the demands of consumers for comfort and durability.

For more information, please visit the official website.

About Tianhong Textile Group Co., Ltd.

Tianhong Textile Group Co., Ltd., one of China's largest cotton textile manufacturers, is also China's leading manufacturer of high value-added core spun textile products.

The main business of the group is to manufacture and sell high quality yarns, grey fabrics, fabrics and garments, especially with high added value core spun yarns.

Since 1997, the group has been developing rapidly, and has more than 3000 domestic and foreign customers. Its sales network is in China, Vietnam, North America, Europe, Brazil, Turkey, Bangladesh, Japan and South Korea.

The group has sales headquarters in Shanghai, and has production bases in China, Vietnam, Kampuchea and Nicaragua. The main production facilities include about 3 million 30 thousand yarn and 1283 looms.