NBA Finals Meet Tmall 618, Jerseys And Shoes Sales Are Hot.

On the morning of June 14th Beijing time, the Toronto raptors and Jinzhou warriors will compete for the sixth match of the NBA finals in the 2019-19 season.

When the NBA finals met Tmall 618, Chinese fans' consumption enthusiasm was also activated unprecedentedly, and the products around the dragon and warriors increased significantly.

According to Tmall 618 data, since the NBA finals began, the Raptors have been fighting more and more bravery, and their Jersey turnover has increased by more than 60 times, which is 20 times the growth rate of the Jersey Jersey.

In addition, NBA Tmall official flagship store launched a limited edition jerseys for raptors, Kowhai Leonard.

But Stephen Currie, Clay Thompson and Kevin Durant's three stars are also no match for the warriors. The growth of their shoes is particularly prominent.

Recently, in the use of Tmall 618 shopping allowance, shopping coupons and other concessions, Under Armour Curry 6 basketball shoes, Anta KT 4 basketball shoes and other top 1000 yuan "star money", only a few hundred yuan will be able to start.

Among the NBA fans in all parts of the country, fans of Guangdong, Jiangsu and Zhejiang have the highest consumption enthusiasm, contributing about 3 of the turnover of NBA's peripheral products.

Through NBA Tmall official flagship store and other stores, even fans in remote towns, they can buy the latest authentic products such as sneakers and jerseys.

A few days ago, NBA China and Alibaba jointly announced the upgrading of strategic partnership, and launched comprehensive cooperation in NBA video content and program dissemination, e-commerce and big data.

Now, users can search "NBA NBA" through Taobao mobile and Tmall mobile phones. They can enter the "New Territories", buy the latest authentic products, participate in competitions and watch video matches.

The cooperation between Youku and NBA of Ali's great entertainment department has widened the content boundary, and presented a wonderful moment to users through the rich content of short videos.

According to Youku data, among Youku sports basketball spectators, 90 white-collar workers spend more than 30 billion on Taobao and Tmall in the last year, and Air Jordan basketball shoes are their favorite basketball equipment.

Tmall 618 is the largest consumer event in the first half of the year, and many sports categories such as basketball, football, skiing, diving, surfing, fencing and so on show a high speed growth.

More and more sports brands are also increasing investment in Tmall 618, not only starting the limited new products on the flagship store, but also providing users with the most recent discount through issuing vouchers.