In August 31St, China's First Match Will Be Against Ivory Coast.
In August 8th, Nike released the 2019 FIBA World Cup Chinese men's basketball uniforms and related exclusive equipment in Beijing, and all the members of the Chinese men's basketball team showed the New Jersey.
The New Jersey of the Chinese men's basketball team is inspired by rocket launch. It uses recycled polyester (about 20 recycled plastic bottles for each Jersey) to make use of the color matching design conforming to the "28 law" (also known as the "Pareto rule") - the key factor of 20% decides the effect of 80%. Therefore, both home and away jerseys, the Chinese team uniform has adopted contrasting Chinese red and white. Josh Everson, the senior designer of Nike basketball (Josh Iverson), designed the uniform of the national basketball teams of the FIBA World Cup this summer, and achieved the maximum effect with simple elements in an efficient way.
In addition, Nike's JORDAN brand signing athlete Guo Ailun and CONVERSE signing athlete Abdul Sarah M will be wearing JORDAN and CONVERSE's basketball shoes to compete with the Chinese men's basketball team to compete in the men's Basketball World Cup held in China.
In the past 2019 fiscal year, Nike has made brilliant achievements in the Greater China region: its revenue reached US $6 billion 200 million, an increase of 24% over the same period last year, and maintained double-digit growth in Greater China for 20 consecutive quarters. Dong Wei, Nike global vice president and greater China general manager, said in an interview with lazy bear sports that basketball is one of the core products of Nike's growth in Greater China. With the popularization and popularization of basketball culture, basketball category is definitely one of the driving forces of our growth. Of course, we have seen double-digit growth for twenty consecutive quarters. It comes from many sources. One is the key category, including basketball. Dong Wei said.
In August 31st, the FIBA World Cup will be held in 8 cities including Beijing, Shanghai, Nanjing, Wuhan, Guangzhou, Shenzhen, Dongguan and Foshan. The Chinese team was divided into group A, including Poland, Ivory Coast and Venezuela. In August 31st, China's first match will be against Ivory Coast.
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