2018 The Top 100 List Of China'S Fashion Retailers Will Be Released.

74 clothing, footwear, footwear and home textile enterprises are on the list. Revenue accounts for more than half billion.

The top 100 list of China's top retailing companies released by the China Association of chain stores' annual industry survey was released recently (hereinafter referred to as: 2018 fashion retail top 100), including 74 clothing, apparel, footwear and home textile enterprises, 15 gold and silver jewelry enterprises, and 11 skin care and beauty cosmetics enterprises.

2018 the total revenue of the top 100 retailers is 651 billion 567 million yuan. Among them, clothing, apparel, footwear, home textiles, top 100 enterprises total revenue of 372 billion 827 million yuan, accounting for 27% of the total retail sales of shoes and hat clothing and textile category above the total in 2018. List There are only 20 enterprises with revenues of over 10 billion yuan, of which 11 are clothing, shoes, shoes, and home textile enterprises, accounting for more than half. China apparel magazine (subscriber number: chinafashion99) has concluded in depth the 2018 apparel clothing revenues of over 10 billion enterprises. In 2018, revenues exceed $10 billion! Anta sports, Semir clothing, Bosideng, search special first took the lead. )

In addition, the list also showed that in 2018, there were more than five enterprises in the chain of over 9000 stores: Shanghai Jahwa (cosmetics franchise store of about 1.3), Anta (12188), BELLE (shoes and clothing 11120), Semir (9905) and La Natsu Bell (9269). The high quality development pattern of garment industry is taking shape.

Multi brand strategy of universal suffrage

But the challenge is enormous.

Among the top 100 fashion retailers in 2018, 70% of the top 100 fashion companies have multi brand matrix. Only 20 of the 20 fashion retailing companies with more than three billion revenue are single brand businesses. Five of the above retail outlets have many brands. According to statistics, enterprises in the list have an average of 4 brands, including 5 brands of clothing shoes and home textile enterprises.

According to the analysis of enterprise earnings report, the average contribution rate of the main brands to the total revenue and number of stores in the top 100 list is over 80%, and the average contribution rate of the main brands to the total revenue and number of stores is over 80% in the 6 listed companies with more than 5 sub brands. Although Anta group did not disclose its brand sales in its 2018 earnings report, Anta and FILA accounted for 96% of all brand stores in the group, and disclosed that Anta's main brand revenue accounted for 51.2% of its total revenue in the 2019 financial year interim report of Anta group. FILA brand revenue contributed 44.1%. From this inference, There are 28 laws for the distribution of business revenue of the top 100 enterprises with multi brand matrix, that is, the income of 80% of enterprises comes from a single or a few major brands.

Direct + affiliate mode

Deep ploughing three or four lines and other markets

2018 in the top 100 fashion retailers, all kinds of enterprises are making the three or four line market.

Zhou Dafu, who topped the list, will expand market penetration as one of the strategic priorities for the next three to five years. In particular, she will use the franchise mode to develop three or four tier cities and county level urban markets.

Mei Bang clothing adopts the strategy of "100 cities and 1000 stores" + shopping center to develop the county level market. La Natsu Bell company accelerated the adjustment of channel transformation to increase the profit of single store, and form the layout structure of both direct, joint and franchise. Home textile enterprises, Luo Lai life and fuanna are operating mode of combining direct operation and franchisee, while strengthening the advantages of the first and second tier market channels, and expanding the number of quality franchisees in the three or four tier cities.

Online and offline comprehensive development

2018 the retail sales of clothing and shoes and hat products accounted for 25.9% of the top 100 fashion retailers, and the growth rate of online retail sales of apparel products was 22%, and the growth rate continued to rise. Online, Enterprises make efforts to lay emphasis on the shopping center layout and pay attention to the outlets of the outlets. Accelerate the development of all channels.

Semir group will take the shopping center as the core point of the layout of the 3~5 in the future, and will surpass the proportion of traditional street stores as the main channel of the group. Contracted department stores, only to strengthen the layout of benchmarking, key department stores. In addition, Semir also focuses on the low and fast growth characteristics of orter, and its strong strength. And the original Street store will be built into flagship store, concept store and experiential shop. Through shopping centers, benchmarking quality department stores, OLE and street stores to create a full line mode of development.

Before the Taiping bird group, the "four wheel drive" mode of street stores, department stores, shopping centers and electric business providers has been upgraded to "new four-wheel solid drive" channel layout. Optimizing street stores, strengthening shopping centers, upgrading department stores and developing the outlets, the company's retail sales in 2018 exceeded 300 million yuan, an increase of 70% over the same period last year.

Hai Lan's family adheres to the principle of "golden section and diamond shop", and continues to increase the strength of shopping centers in the channel expansion, so as to seize the high-quality shop resources of core shopping malls and shopping centers. , Especially the shopping mall with benchmarking. Adjust and optimize the layout of the marketing network of the street store, and maintain the coverage rate of the stores in the 234 line cities.

A kind of Enclosure: List of top 100 Chinese fashion retailers in 2018

(according to the China Chain Store Association)