Little Red Book "New": KOL Can Do Live Broadcast, And Notes Can Finally Add Shopping Links.

November 28th news, the live broadcast has become the electricity supplier standard, the little red book also officially announces the incoming game!

On the day of Xiaohong Book creators today, Xiao Hong said that the live broadcast of Xiaohong book will be conducted in the near future.

It is reported that Jess, director of Xiaohong book creation number, announced the "Little Red Book Creator 123 plan", namely, the 1 creators center, 2 activities open class and listening sessions, 3 platforms. Among them, the 3 platforms refer to the brand cooperation platform, the good things recommendation platform and the interactive live broadcast platform respectively.

First of all, the "brand cooperation platform" will effectively connect the brand and creators, complete online transactions, support MCN and independent creators, and support direct investment and agent direct investment.

Secondly, the "good things recommendation platform" supports creators to add commodity cards to their notes, fans can place orders through the cards, and creators can participate in the sales volume.

The most important and noteworthy thing is that the little red book also joined the very hot live track, and began testing in the near future. It is reported that Xiao Hong book will be broadcast live + note, online play, red packets play. In addition, Xiao Hong said that it will also support the live broadcast of e-commerce, when there will be live broadcast, live shelves and live merchandise pages.

In addition to providing multiple functions such as note data, vermicelli analysis, comment management and quick reply to private letters, the creator center helps creators understand the trend of platform content, understand fans, enhance the efficiency of content production, and launch a note payment promotion tool called "chips". "French fries" will give creators a path to test notes, which will help the creators find more accurate and fast personal positioning. The characteristics include the accurate targeting of the customized crowd, the results of the first hour and the detailed data analysis.

It is reported that the first batch of creators will be opened to more than 5000 fans, and in the past six months, more than 10 notebooks with more than 2000 readings have been used.

At the same time, Xiao Hong also published the "Red Book MCN co creation plan", which includes four plans: fast growth plan, broken circle meeting, IP co creation and tomorrow star.

According to the official introduction of Xiaohong book, the fast growth plan will provide more efficient, accurate and convenient management tools for the organization and the precise operation and traffic strategy for the organization through product and operation. The plan will take the "rapid growth and benign realization" as the core, and enter the MCN institutions of four regions and 20 provinces and cities to listen to the needs. The IP co creation plan will link 10 tens of millions of traffic IP to provide more creative inspiration for the institutions and creators. Tomorrow's Star program will produce 1 billion special traffic volume and create 10 Super accounts to break the cycle. Through the above four plans, Xiao Hong book will join hands with hundreds of MCN to create a real, upwards and pluralistic community.

In addition, official figures show that at present, users of Xiaohong book live more than 100 million, and more than 3 billion of the daily notes are exposed. In the coming year, the goal of Xiao Hong's book is to support more than 100 thousand creators and tens of thousands of fans, allowing ten thousand creators to earn over 10000 yuan per month.