Bottega Veneta Returns To One Of The Hottest Fashion Brands

Yesterday, the 2019 Fashion Awards held in London, England, won three awards: the best brand of the year, the designer of the year and the women's designer of the year. Daniel Lee, the designer of Bottega Veneta, said, "This is an incredible year for us."
"I can't believe that we have accomplished so much in just 18 months, and we are shocked by the support everyone has given us." Daniel Lee told VOGUE after he won three major awards in 2019 Fashion Awards - Brand of the Year, Women's Wear Designer of the Year and Designer of the Year.
Eighteen months ago, everyone thought that Bottega Veneta, an Italian leather product brand under Kering of Kaiyun Group, made people feel a little boring. Under the leadership of German designer Tomas Maier, the brand began to show an unprecedented sense of staleness. Its representative Intecciato plaid woven bag is a sign of the luxury industry, while clothing is just another low-key choice for cocktail party suits.
It was well known that Bottega Veneta was less angry; Unable to arouse the desire to buy; And lack of youthful vitality. After working for the brand for nearly 20 years, Maier quietly stepped down in June 2018 as he always did. His successor was unexpected; It is not from internal employment (for example, Alessandro Michele of Gucci in 2015), but from the bold use of Daniel Lee, a 33 year old British designer who learned from Phoebe Philo of C é line and has excellent qualifications.
The 2019 Fashion Awards show everyone that the bet is right. "Accessories are the core of BV," Daniel Lee told us backstage.
Cloud bag and square head high-heeled shoes are essential items in the fashion circle this year.
Here, let's learn how the designer Daniel Lee's "new BV" came into being?
Daniel Lee has aroused the interest of fashion editors and opinion leaders. Some people want to find their favorite C é line after Philo leaves office, while others are curious about another wave of top fashion brands' comprehensive brand remodeling. Daniel Lee first created a clean visual effect through the new Instagram operation and the modeling catalog of flash photography and "white cube background", which is refreshing. The modeling catalog invited international male and female models to show his debut works - Resort 2019 series. Daniel Lee immediately highlights Bottega Veneta's Italian and even Milan style. His clothes are both elegant and sporty, equipped with camel and gold chains, black leather, and very exaggerated Intraccato knitting techniques. This design is more distinctive and powerful than Maier's works with more craftsmanship and Bohemian style/aesthetics in the 1950s. It is also the perfect prelude to Lee's long-awaited autumn and winter 2019 show.
Before the fashion show in February this year, Bottega Veneta has released the first wave of advertising images: behind the attractive bronze bare limbs, against the blue sea and sky of Iskia Island, it was planned by art director Edward Quarmby and photographed by Tyrone Lebon. Among them, the shoes created by Lee received special attention: all of them were designed in monochrome, mainly beige, and boldly applied the previous bag grid design to Muller shoes, boots, mesh sandals and high heels. It is widely praised by all walks of life.
Lee's first fashion show in autumn and winter 2019 was his first real trial. He set the stage in the Senpione Park, the fashion capital of Italy, and set up a transparent tent in front of the magnificent Arco della Pace.
This series of works is designed by French stylist Marie Chaix. She has not only cooperated with Phoebe Philo, but also worked with Proenza Schouler and The Row. Chaix and Lee's partners are very strong and powerful: the male and female models on the catwalk wear motorcycle leather products and thick Chelsea boots, without half silk delicate appearance; And the sewing and knitting decoration technology used in all things, such as fabric overcoats and satin shirts with a lustrous sense, is also very bold. Gold chains and metal accessories also returned strongly in an all-round way - they played a key role in Lebon's latest spring/summer 2020 advertisement, and these heavy props were handled by British model Jean Campbell and American designer Andre Walker.
　 Is the new Bottega Veneta equivalent to the old C é line?
Lee's second show in September this year brought mirror evening dresses, triangular buttons, binding and twisting double-sided knitting, which further turned Lee's creativity into a new brand code. During the spring and summer fashion show in 2020, with the music of the ear shaking high-tech dance music, the models appeared beside the pillars of the Cenato Palace in Milan, giving off light and heat, making people almost invisible to the shadow of C é line.
The beautiful modern professional women created by Philo wear completely different clothes. The difference between the two lies in that the white shirt she designed is a very stiff plain poplin, while his may be a flowing soft satin. The leather skirts she designed are all simple A-line skirts, while his is a patchwork quilted plaid wrap skirt with chains. The Bottega designed by Lee is lively and even exaggerated.
Compared with Philo's Muse (no one can forget Joan Didion at the 2015 spring/summer fashion show); Lee captures a natural diversity, and online celebrities are flocking to the brand, which means that if you want to buy Lee's cloud bag and square head mule shoes, you may have to wait in line.
The British model Rosie Huntington, the woman who selected the big man, was the best way to promote her. All the big men in the fashion industry were enthusiastic about her.
How does NewBottega's aesthetics reflect today's fashion?
Bottega Veneta, led by Lee, is neither street fashion nor haute couture. These two aesthetics have reached the limit among other brands in the industry. In contrast, his design is easy to look at history, bold, smart and sexy, and has achieved success.