Lo Dress Shops Receive Millions Of Dollars Without Delivery, And "Minority" Also Need To Establish Rules.

In addition to calling for rational consumption, it is even more important to let the industry form a stable and expected game rule in order to change the interests of the Lo circle.

It is true that there is a generation's way of making money for a generation. Just as there is a cloud on the Internet, after 70 stocks, 80 after the real estate, 90 after speculation, and after 00 has begun to fry shoes. Nowadays, the "Lo skirt" has been produced, such a skirt, that is, the Lolita style skirt. It has been reported that a Lolita skirt can be fry up to one hundred thousand yuan, known as the "best selling business".

But it is probably more like an unrealistic myth that a rich person is rich overnight. When something is out of the original commodity property and becomes a "hard currency" in the circulation market, the risk will follow the shadow.

Red Star News focused on the "Lo circle". Many Lo circles complained that they bought a number of skirts in a Lo dress shop named "Mimi eyed girl" in Chengdu. After they paid the money, they did not receive the goods, and the funds had exceeded one million. Many consumers suspect that shopkeepers are willing to collect money without delivery and are ready to go on foot. The store owner said that it was a cooperative purchasing trip that led to their own capital collapse.

It is unclear whether the shopkeeper is ready to run on foot or to buy money from the buying side. As far as information is concerned, it is also hard to say that those who pay the money are coming for fried skirts. But at least it shows that in the Lo circle this rising niche industry, there is indeed a situation of unclear rules and uncertainty, which should be paid attention to.

From a number of media reports, we can see that the age of the Lo circle is dominated by 95 and 00. This age group is also known as the "Z generation". A typical consumption feature is Yue style consumption. Consumption experience is the first consideration in shopping, but the price is not the most important. This can be seen from the Chinese clothing circle and the Lo circle's fascination with minority costumes.

From a sociological perspective, Yue style shopping is also an improvement, reflecting the diversified consumption concept and taste of the younger generation. At the same time, it shows that the more we pursue individuality and unique consumption experience, the less we care about investment. But these industries, after all, are too short to grow up, and the rules of the game are not mature enough, resulting in many undesirable consequences such as the failure to pay for the goods.

The crash of the shopkeeper is a typical example. At present, the domestic Lo dress stores generally adopt the business mode of "middleman making the difference": if the store receives orders, if it is a domestic Lo skirt brand, it must contact the factory to customize; if it is a foreign (mainly Japanese) brand, the store should first look for a purchasing appointment. The shopkeeper first handed the money to the buyer and then waited for the purchase.

After giving money and getting the goods, plus the so-called duration, there is a clear time difference, which is similar to the typical "prepayment". As we all know, the most talked about prepayment is that when the store is running, consumers' advance payments are hard to catch up with.

Moreover, as mentioned before, the Lo circle is a new niche industry. Compared with the whole industry such as training and fitness, the effect of rules constraint in the industry may be even weaker. According to reports, someone involved in the store said that her cooperation with purchasing agents was based entirely on trust and no sign of contracts.

In fact, there is obvious structural contradiction between the high consumption of young consumer culture and a small and immature game industry. In a frenetic consumption atmosphere, this phenomenon may be unavoidable in the short term, but that does not mean that there is no need to make any changes.

In addition to calling for rational consumption, it is more important to let the industry form a stable and expected game rule, such as changing the transaction mode of payment after the first payment and changing the mode of payment into a deposit based mode of "making money with one hand and delivering the goods on one hand"; besides, the store signs a clear contract with the purchasing agent and the manufacturer, rather than based on the so-called "trust" in the small circle of the Lo circle. Of course, if the relevant departments also accept in a timely manner, and actively help them safeguard their rights. For a new industry, although the society should be tolerant, the necessary supervision and prudence are indispensable.