Jingdong Supermarket Cooperation Pepsi Food Products Sales In The Future Will Achieve 300% Growth
Recently, Jingdong supermarket and PepsiCo food (China) Co., Ltd. (referred to as Pepsi food) signed a strategic cooperation letter of intent. In the future, the two sides will carry out in-depth cooperation around product reverse customization, marketing, data sharing and category management, supply chain upgrading, and put forward the strategic goal of 300% growth of Jingdong platform family assembly product sales in the next three years.
According to the cooperation agreement, Jingdong supermarket will open relevant sales data and marketing data to PepsiCo food, so Pepsi foods can be adjusted in Jingdong's sales and marketing strategy and investment. At the same time, PepsiCo food, as a category of captain for brewed grain, will also provide Jingdong with strategic planning analysis and growth recommendations based on big data.
In addition, PepsiCo will also work with Jingdong logistics supply chain to improve supply chain efficiency and enhance consumer experience.
In fact, Pepsi foods and Jingdong have maintained cooperative relations. According to the "business daily", in 2019, PepsiCo foods launched the Jingdong's "sailing king" theme entertainment box, "odd joy" odd custom suit, Quaker "flying" Limited gift boxes and other products were welcomed by consumers, and made brilliant sales results.
According to the strategic cooperation content, Pepsi foods will continue to provide Jingdong with only customized products to meet the needs of more refined market under the support of Jingdong big data.
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