Mitigate The Crisis Brought By The Epidemic, Businesses Save Themselves Through Online Traffic.

In 2020, a new outbreak of coronavirus suddenly brought people's lives and businesses to varying degrees. Affected by the outbreak of the epidemic, the number of shopping centers in each shopping center is very small. Not only the business hours are shortened, but also some shopping malls are forced to close down.

Take the Beijing area as an example, many shopping centers in response to the appeal of epidemic prevention and control, changed the original 12 hours of business hours to varying degrees of shortening, most shops started at eleven a.m. and closed at six p.m. Even in business hours, shops have a very small volume of traffic, and even some stores are closed directly. Even business hours are still unknown.

According to the data released by Yang Zexuan, co-founder and Dean of Zhongcheng Commercial Research Institute, the opening rate of shopping centers is about 40% during the Lunar New Year holidays, and in these shopping centers, the opening rate of shops is only about 20% - 30%.

Of course, there are some shopping centers in order to tide over the difficulties with tenants. Among them, some shopping centers including Wanda and Tianhong offer concessions for tenants. According to the statistics of the commercial real estate committee of the real estate association, 79 commercial real estate operators in the country have introduced the rent reduction policy, and the estimated profits have reached nearly ten billion yuan. But for many businesses, these are not enough. I still need to help myself.

Many merchants fought for online sales in order to clear up inventory. Through the establishment of WeChat spike, circle of friends, small programs and so on in the way of marketing. Chaoyang Joy City MG women's clothing official said, because now is in a special period, the company unified provisions to store to WeChat spike kill group, friends circle, the most important goal is to maintain sales volume. Because now spike has been 3-5 fold lower than usual, so relatively speaking, their spike Group sales have been almost the same as usual store performance.

In addition to merchants' self-help, there are shopping centers to help and help merchants in order to save themselves. Beijing Xidan Joy City official disclosed that the mall is now through small programs and live goods, and so on, to help brands to move offline business online.

The official also said that as early as the end of 2019, the online shopping mall applet was launched with the aim of enabling consumers to visit the joy city without leaving home. The relevant person in charge of Xidan Joy City said that the online shopping mall not only opened the shopping center online sales channel so simple, but also focused on planning to excavate more fans' economic value on the basis of resource integration, and guide consumers to realize circular consumption under the online and offline.