Jiang Anzhou: The Three Thoughts Of Green Town -- De Real Estate, Talent Mechanism And Keeping The Red Line

The epidemic affected the economy, which affected real estate. However, according to Jiang Anzhou, general manager of Green Town Group, the total demand of real estate market has not changed, but the direction may change. "After the epidemic, people's awareness of a better life is more focused on providing life products. How to provide a better life for owners is the next main keynote of the industry.".

On August 8, Jiang anzao, general manager of the small town group of green city group, revealed in the six-party talks at the 20th annual meeting of Boao 21st century real estate forum that the completion rate of all business sector indicators, especially the core profit index, in green town from January to July this year exceeded that of the same period last year. After the outbreak, people's awareness of the town has improved. There are many customers who have become owners of many small towns after the outbreak of the epidemic in order to experience the beautiful life of different towns in an all-round way.

Jiang Anchao, general manager of green town group. Data map

Jiang Anzhou introduced that after communicating with professional institutions, it was found that from the perspective of business indicators and business indicators, green town has already met the listing requirements. "If it goes public, it won't be more than 3-5 years." However, Jiang anchuo disclosed that whether to take the capitalization route still needs to be evaluated with the shareholders. As long as it is in line with the development strategy of green city China and does not conflict with the business entities, it is completely possible. If it is to be listed, "it may be a matter of 3-5 years". In fact, the development of small towns is not a capital intensive industry, and the capital demand is not very large. Many external funds also actively ask for investment in green town.

The value of green town comes from the profits brought by industrial operation. The planning and design ability of the front end and the operation ability of the back end are the two major factors that make green town meet the listing requirements.

In the past year, more than 10 small towns have been completed. This year is more than half of the time, and the expansion target task has been completed more than half. The most important value index of the expansion index has been achieved, which is equivalent to the completion of the whole year's value index in seven months this year.

To be a small town, we should go to real estate

Since Song Weiping, the founder of green city, put forward the concept of small town in 2003, green city began to try to be a small town in 2007. By 2014, "blue of small town" defined the slogan of small town. Today, it has embarked on the path of Rural Revitalization of small town, and has been highly recognized by all sectors of society. The government and the partners believe that green city is really a small town. Last year, nearly 300 companies, including the government, partners and people from all walks of life, came to ask for cooperation. Jiang Anzhou led the team to see more than 100 projects on the spot, one in a hundred, and selected more than a dozen projects to land. At present, the projects of Green Town mainly focus on the Yangtze River Delta, and there are also layout in southwest and Northern Jiangsu provinces.

The current situation of the development of green town has given Jiang An Chuo and his team confidence. "The town has been groping for several years, and now it is the real town thinking. Now I feel that the town is a closed loop, and small industries such as internal education, medical treatment and health care should meet the owners' needs for a better life." Jiang An Chuo said that all the supporting facilities in the town should be done first. The faster the investment is in the early stage, the faster the consumer will buy a house. This is positive. The more people are introduced, the less pressure there will be on the town's operating funds, and the later marketing expenses will be lower and lower.

"To be a small town, we should go to real estate." This is a sentence Jiang Anzhou said most in the interview. When many real estate enterprises do small towns in name, they are actually large-scale development. The reason why Greentown has opened up a gap with other developers is that they insist on sticking to it. President song has a very deep understanding of the town and has always had feelings and persistence in creating a better life. Zhang Yadong, chairman of the board of directors and President of Greentown China, also very much agrees with the Green Town model Growth poles. At present, Jiang An Chuo is considering the development of the town in 5-10 years, and at least he is doing the layout in the next 3-5 years.

Jiang An Chuo believes that all small towns have large and small industries. Large industries are dominated by health care, scientific and technological innovation, agriculture and education, while small industries include commerce, small medical institutions and basic living facilities. The core of the town is the planning guidance in the early stage and the continuous operation of the industry in the later stage. It does not pursue the plot ratio, but the planning and operation indicators, including the introduction of industries for the government. For example, in recent years, science and technology innovation industry has become a hot spot in town planning because it is an important industrial plate to stimulate the economy after the epidemic.

With the gradual improvement of its popularity, Jiang An Chuo hopes that green city town can establish industry reference standards on this track, and also hopes that the government can have policy follow-up and support, and "hope that the whole industry will participate in it together".

Therefore, Jiang Anzhou believes that the most important thing for a small town is to retain talents, which forces the town to establish a system and mechanism. The consensus of the management of green town is: let the management personnel of the town become the benefit sharers of the town, and the strategy of retaining talents is put in an important position in the talent strategy. The incentive mechanism is multiple and comprehensive, such as partnership, follow-up investment and so on, including determining the reward according to the index completion degree.

Market research direction in 3-5 years

Green town pays more attention to the quality growth every year, and continuous operation generates profit growth. The small town's supporting and supporting profit is the continuous growth of business. At present, the ratio of goods to land in the small town is very high: increase the value of goods by 20 billion, and the ratio of goods to land is more than 6-8, and there are more than a dozen good projects.

Development with quality is not a simple pursuit of scale. Jiang An Chuo insisted that the team should keep the "product red line, service red line and financial index red line" as the indicators, and only when these indicators meet the standards can they pursue the development of scale. "I think the biggest risk is that you don't know there are risks. I want to regard all risks as the biggest risks, and the only one is to keep steady development when operating.".

One of the capabilities of green town that the government and its partners value is the introduction of industry. Jiang anzao pointed out that the breakthrough of industrial introduction lies in the fact that green town is good at planning, operation and management. Being a small town is equivalent to being a platform. At present, green town has signed more than 100 industrial resources, mainly large industries, including home care, health care, scientific and technological innovation, cultural innovation, agriculture, cultural tourism, etc.

Every small town's commercial street can quickly generate rental income and operating income, as well as small industries such as education, sports, cultural tourism and agriculture. Last year, Greentown made 1 / 3 profit contribution to the group. What's the situation this year? Jiang Anzhou pointed out that if we want to develop, there will be a balance of profits. The important indicators of green town are larger than the average index of green city China, and the growth rate will not be lower than the average level of green city China. Among them, profit is the most important, including industrial operation profit and sales profit. The cash flow generated from sales will be used for the incubation and development of small town industry and the investment in supporting living facilities.

In the long run, Jiang believes that the market will be subdivided, but people's demand for a better life has just been stimulated.