Science Empowerment Underwear Red Beans Home Red Bean Velvet Heating Series Warm Lock Autumn And Winter!

How long have you not worn your autumn clothes properly? As autumn clothing gradually became a synonym for sultry and bloated, it was labeled heavy and uncomfortable; it also gradually became the intergenerational gap between young people and their parents. In order to break the stereotype of consumers on autumn clothes and let more people have warm, soft and comfortable choices in autumn and winter, red bean home brings new products ——Red Bean Plush fever series attack.

ten On December 31, Hongdou home held a warm series of "Red Bean Plush Soft underwear fever series and 2020 Suning e-buy global release" at Nanjing Suning e-buy headquarters Compared with traditional thermal underwear, it is thick and stuffy Red bean velvet soft underwear heating series, for consumers to bring comfortable wearing experience. On site, Mr. Zhang Haotong, deputy director of red bean home marketing Through the comparative experimental demonstration with traditional thermal underwear, we have witnessed the "clothing science" of red bean home from four aspects of warmth, air permeability, softness and elasticity.

The light source irradiates to simulate the human body heat, and the red bean velvet heating series is higher and warmer  

Warmth comes Red bean home fever series challenge traditional underwear

“ The traditional thermal underwear is bulky, thick and airtight, with small elasticity and binding feeling. People who are afraid of the cold, especially the elderly, are particularly uncomfortable. " At the round table , red bean velvet fever system Ms. Zhu Qian The research and development of this new product is described. "So we developed our hot underwear. It's warm and breathable. It's soft and elastic. It's a great experience. "

According to the press conference, the new product of red bean velvet heating series uses imported heating fiber, which stores more static air and locks in heat; and cotton fiber is added to the skin layer to make the product more warm. For people who are afraid of cold and the elderly, this fever series has also specially launched a thickened version. The outer layer of underwear is added with wool to make it more warm. insist Red bean home with user thinking, through a series of black technology technology, has created a hot red bean velvet series, warm and breathable; to provide more quality choices for consumers of different ages.

New product show ——The new red bean velvet fever series is suitable for different people with different thickness

The launch of red bean velvet fever series is not only the iterative renewal of products, but also the upgrading of underwear industry. Let more consumers extricate themselves from the bondage of traditional thermal underwear and realize "Underwear freedom.". Ms. Li Fei, representative of underwear Committee of China Textile Commerce Association, was also present at the scene Li Zan: “ Red bean home is a brand that focuses on consumers' feelings, and even constantly explores the potential needs of consumers. I believe it will lead the underwear industry to a new stage The leap forward of 。 ”

Soft elastic Velveteen technology upgrade for comfort

In addition to maintaining the excellent warm experience, in order to solve the binding feeling brought by traditional underwear, the red bean velvet heating series adopts layers of lycra elastic fiber to connect to solve the problem of clothing running up. Red Bean Plush heating series also upgraded the process of grasping, ironing and shearing. The fabric is fluffy and soft, which brings more soft and comfortable wearing experience for consumers. Through the scene E MTEC Textile softness analyzer actual test, red bean velvet heating series The ts7 value is only   198, reaching the standard of grade 3 soft fabric. Not all underwear are soft underwear, reaching grade 3 soft fabric is soft underwear. This is also the reason why the Red Bean Plush Soft underwear has been sold more than 100 million pieces nationwide and has been recognized by the majority of consumers.

At this conference, in order to thank red bean home for its outstanding contribution to soft underwear category, China textile business association also awarded Certification of "soft underwear advocate". It is believed that under the leadership of Mr. Zhou Wenjiang, general manager of Hongdou home, Hongdou home will continue to promote the upgrading and innovation of soft underwear market.

"Soft underwear advocate" award ceremony

Clothing science Join hands with Suning to promote quality domestic products

Some of them are fashion and lack of originality in the market. However, the comfort of underwear as the basis of brand design is the basis of the brand. After visiting the new product line, Mr. Wang Yining expressed his experience in the new product line "I feel craftsmanship and made in China. ” Join hands with red bean home to cover more consumers with quality domestic products. In Suning In the super buyer's live broadcasting room on the evening of 31, Jia Nailiang and Su mang jointly brought goods for the hot series of red bean velvet.

"Red bean home is not like many traditional underwear brands, but a very down-to-earth, scientific clothing company." As a representative of the new domestic brand, Hongdou home has been committed to product upgrading and R & D for many years, focusing on the soft innovation of fabric and technology. In the future, it will continue to introduce more black technology to the underwear field, Create comfortable wearing experience and lead the underwear manufacturing industry to make great progress.