Wonderful Case: The Legendary Growth Course Of Successful Garment Enterprises

clothing

At this point, something wonderful happened.

The boss deliberately arranged all the clients to talk to their remote offices in the same morning.

When the merchants were received by the bus, they found that the company was small, but the front door of the finance room was full of dealers waiting for the deposit.

Among them, there are two dealers from the same area, who are fighting for exclusive distribution rights.

This is a signal to everyone: it must be ordered immediately.

In this way, 40 small and medium-sized customers from hundreds of yuan to 30 thousand yuan, have surrendered the deposit.

This enterprise has made an important step by producing the first batch of autumn clothes with the first 500 thousand deposit in 14 days.

At present, the brand's annual sales volume has exceeded 50 million yuan, and there are 90 outlets all over the country.

Strategy two

The risk of new brands is very large.

A famous professional clothing company originally used

Strategy three

Not all operators have opportunities and strength.

Some big designers are very intelligent.

After returning home or studying, they will go to a large enterprise to work for others, and then borrow the capital strength of these enterprises to complete their brand dream.

At the same time, they also use the media to constantly publicize themselves.

These big enterprises often do not have the recent financial pressure, can let the designer bold to complete the "high-end - high-end" design concept, seems to be only the title not to profit.

Two years later, although there are some losses, the brand image is still there.

At this time, designers have understood the rules of the market, and they can easily seize the selling points in the high-end brand competition.

As a result, the accumulation of many jobs has become the driving force of private brand.

This is a successful magic weapon for many famous foreign designers. Now China has also produced a large number of similar success stories, which is worthy of reference to the entrepreneurs in the apparel industry.

Strategy of four links

At the end of 1996, I was asked to promote the brand in Tianjin market.

Although Tianjin's consumption power is much lower than that of the northeast and Beijing markets, the reality is much more difficult than imagined.

At that time, two quasi high-end shopping malls in Tianjin, Tianjin friendship mall and Triumphal Arch shopping mall, the first month sales volume was less than 30 thousand yuan.

Therefore, although our quality and style are very good, there is no Tianjin citizen willing to subscribe to our new high priced products.

In order to meet the market demand, we urgently adjust a group of low discount promotional products to be sold at near cost price.

When customers purchase, we also issue 100-400 yuan vouchers.

After the Spring Festival, when our new products were listed, a large number of citizens returned to our counters in order to consume their vouchers.

After 2 months of circulation, we got instant results, and the brand also had a large fixed consumer group.

Over the years, our product has always been the leader of similar products in the region.

Now, our approach is more branding.

Now that the VIP tracking system is becoming more and more powerful, I will introduce it in the future strategy.

Strategy five bitter meat strategy

Presumably this is the strategy used by many clothing company owners.

At present, there is a serious shortage of sales windows in the North China market.

Most garment enterprises attract

Take Beijing as an example, if a high-end brand does not have the ability to open a shop in Yansha and Seth, dealers will rarely automatically come to the door.

As a result, brand enterprises have to grind painstakingly and conscientiously wait.

Finally, it is my turn to start business, but the sales situation after opening is not necessarily stable.

Smart businessmen will do everything they can to keep the sales of signboard shops.

The author found that many factories dispatched a large number of manpower in 3 and April to buy their products in cash at signboard shops, while the more interested brand associations sold the iron at this stage to strive for the brand display cycle in the shared space of shopping malls.

The purpose of the manufacturer is obvious and the effect is very good.

With 3-5 million buckles, 10 to 20 tens of thousands of water can be added.

People in their stores are crowded every day, and this small advertising cost won't take long to get back.