American Children'S Wear Retail Brand Integration Shop Enters China

The world's children's wear giant HADDAD ROOKIE's children's clothing brand integration store has entered China, and has jointly established Yongxing Dongrun (Xiamen) Garments Co., Ltd., a professional operator authorized brand NIKE KIDS, NIKE ACTION, CONVERSE, JORDAN and other brands in mainland China jointly with children's wear professional manufacturer Hongkong Yong Lian company and listed company Feng Zhu group.

Founded in HADDAD1940

It is a family business with over 60 years of experience in apparel and accessories business.

The company now has professional staff engaged in the design, purchase, marketing and distribution of high quality children's clothing.

The company mainly concentrates on the operation of the global brand of children's clothing: NIKE, JORDAN, NIKE ACTION, NIKE LICENSED TEAM SPORTS, Levi 's, CONVERSE, s, and so on.

In China's four children's clothing market, the ROOKIE will accelerate the shuffling speed of children's clothing brands.

Originally, the children's wear market is in the initial stage of the children's wear market. The Chinese children's wear market is in a state of disordered brand. The original domestic brand has undergone a serious homogenization along with the market competition. The homogenization of children's clothing has made the similar products quality, price, service, promotion, advertising and so on.

With the entry of some mainstream international brands, the market structure has also changed quietly, and domestic brands have gradually withdrawn from the main shopping malls of the one or two tier market, and the progress of further shuffling has begun to appear.

ROOKIE's children's clothing brand integration mode has the most powerful competitive advantage. Its positioning is the two modules of sports, fashion and casual children's wear and teenage clothing. It will involve children's clothing and teenage clothing market segments, collect different styles and brands and products, provide a comprehensive shopping environment and professional services, and dominate children's wear market.

ROOKIE the globalization of children's clothing brand integration mode, the collection of many brand resources advantages, professional channel operation ability of children's wear brand integrated aircraft carrier in China's 2012 is about to sail.

ROOKIE brand integration store will be held in August this year.

The first flagship store was set up to assemble its NIKE KIDS, NIKE ACTION, CONVERSE, JORDAN and other brands.

At the same time, the first CONVERSE children's wear in China will also be vigorously carried out in Beijing, Shanghai, Xiamen and other places CONVERSE KIDS.

The opening of a separate store, its classic, casual and fashionable style will give CONVERSE fans more surprises.