In 2014, The Total Income Of Chinese Business Men'S Clothing Industry Reached CAGR Of 17.7%.

< p > expected 2012-2014 years, the total retail revenue of China's business men's clothing industry reached 17.7%, reaching 402 billion yuan in 2014 to 2014.

With the gradual differentiation of the Chinese consumer class, the middle class with a certain ability to consume is growing relatively strong. The middle and high-end men's clothing brand < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > has broad prospects for development.

Data show that the annual compound growth rate of 2009-2013 high-end business men's clothing is 17.5%.

The company is positioned as high-end and will benefit from the consumer group in this field.

The company's positioning is lower than that of the international top line (such as HugoBoss), but higher than the domestic high-end business dress and casual wear brand.

This can avoid competition with internationally renowned brands and highlight advantages in domestic brand competition.

The company accounted for third of the market share in 2010.

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< p > the company's own men's wear brand, Dili and iron lion Denton mainly have two kinds of distribution channels: self-employed and distributors.

By the end of December 31, 2012, the company had 105 dealers, including 432 Dili and iron lion Denton stores, all over 33 provinces, autonomous regions and Hong Kong and Macao special administrative regions.

The high-end brand is mainly owned by self owned stores, mainly in the famous department stores in the first and second tier cities.

Dile's own store contributed more than 50% of the company's revenue.

Denton, a high-end brand, focuses on distribution stores, mainly in two or three line cities, mainly in department stores and specialty stores.

In 2013, the company continued to expand its sales network and planned to add 55 new shops, including 25 Dili and 30 lion Denton.

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< p > < strong > VIP: Fine Management: < /strong > /p >

< p > men's loyalty to clothing brands and the proportion of repeat purchases are higher than that of women.

Based on this, Changxin has been focusing on the development of the VIP plan. At present, the company has 40000 members and contributes 40% to the total revenue.

With the improvement of brand awareness and the reputation of customers, the number of VIP will continue to expand.

It is predicted that the number of VIP in 2011-2014 years will maintain a compound growth rate of 15%-20%.

By this reckoning, the revenue growth rate of VIP customers can be maintained at 6% per annum.

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< p > the company realized 749 million yuan in 2012, which dropped 1.1% compared to the same period.

The decline in revenue was mainly due to the weakness of the entire clothing market in 2012.

The garment industry is showing signs of improvement in 2013, so there will be a growth trend in the company's revenue.

According to Bloomberg forecast, the company will earn 765 million yuan in fiscal year 2013, up 2.12% over the same period last year.

The company is currently valued at 7.55.

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