Ali Announces O2O Settlement Process To Attract Brands

On April 10, it was reported that Alibaba recently announced the application process for online entry of O2O brand businesses. Alibaba began to attract brand names on a large scale and promote O2O projects.

Alibaba said that the Group will integrate PC Internet and wireless resources, and provide a full set of solutions for marketing, member interaction and order support for offline retail of enterprises through wireless technology and big data products. "Realize the omni channel retail mode of online and offline data, goods, inventory transactions, and capital penetration. At the same time, Alibaba O2O also helps the traditional retail industry to achieve e-commerce."

according to Alibaba The published application process shows that the merchant needs to log in with the main account of the Tmall store, fill in the company information, and wait for the staff to review. After the merchant enters the O2O background, it needs to import the address information of the store to complete the entry of POI information. If necessary, merchants can apply to their O2O docking waiter to open the store self pick-up function, and the specific operation is completed in the background of Tmall.

In addition, brand owners need to create their own membership system, create membership cards, and match the corresponding membership rights online and offline. Alibaba suggested that each merchant reorganize its membership system, lower the threshold and set different membership rights.

Alibaba also suggested that all businesses connect to payment, especially all strategic cooperation businesses must connect to payment. At present, there are two ways to get through payment: Alipay POS payment and Shopping Guide.

If the merchant gets through to Alipay, it needs to transform the POS system of the store to support sound waves payment And QR code payment. Shopping Guide is a smart app for shopping guides, which presents offline goods in the form of online stores, and has both payment and IM functions. O2O merchants can also create activities and set coupons, but they need to apply to the corresponding waiter for marketing permission. The specific coupon setting merchants can enter Taoyun disk to view.

Alibaba also announced clothing , electrical appliance city, building materials, home decoration, home textile, automobile, fashion life, jewelry, glasses, cosmetics and other categories of docking waiter, to facilitate brand merchants to complete the application process.