Cartoon Animation Industry Resources Integration To Join The Brand

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Net Xiaobian to introduce to you is cartoon animation together with brand business, industry resources integration new path.

"Comic and animation companies join hands with brands, and empower the animation brand to all kinds of manufacturers, and bring the derivatives to the market together with the brand side". Later, Lin Wei Sheng accidentally discovered that he could offer a series of brand asset management services to the authorized party while helping the authorized party to plan the order.

Integration and restructuring, washing and iteration will undoubtedly become one of the themes of this year's economic situation.

Excess capacity needs more exports, while high-quality brands are still scarce resources, and brand and production are still seeking more efficient allocation.

When the wave of licensing is past and the cost of trial and error is higher, more companies are willing to spend money on a famous brand to gain more benefits from the influence of the other side, and many years of brand names are looking for new ways of pformation, from low value-added production and sales to brand management with more imagination.

In Quanzhou, the licensing platform to sniff out business opportunities is bringing together branding manufacturers to explore the way of industrial pformation and resource integration.

Animation brand export cross licensing

"Comic and animation companies join hands with brands, and license the animation brand to all kinds of manufacturers, and the brand side to bring the derivatives to the market."

Last month, Quanzhou Kung Fu anime just participated in the Shenzhen international brand licensing exhibition. In its booth, not only can you see a series of cute cartoon characters in the cartoon, but also see a series of DIS animation elements handbook designed by the company.

Li Zhubing, general manager of Kungfu animation, introduced that the so-called DIS is based on the image of animation works, designed as different patterns, provided to the brand operators, so that they can be used in the actual new clothing, so that they can achieve seamless docking between animation and products.

Industrial foundation

Li Zhubing introduced that when making animated cartoons, he would even regard the leading characters in animated films as models and let them wear new products launched by enterprises.

"For the lack of design capabilities, we also have special design teams and support for the design platform to assist in the development of all kinds of products."

Li Zhubing said.

It is understood that XTEP children and small play leather are in the application of this DIS project design and development.

Recently, the "2014 China baby and baby industry survey report" was first released at the seminar on the development of China's baby pregnancy industry in Beijing. The report shows that China has become the world's second largest consumer of pregnant and infant products, second only to the United States. By 2015, the market size is expected to reach 2 trillion yuan, while the demand for pregnant baby brands this year has increased significantly by 14% compared with 2013.

Wu Weiwen, general manager of Shanghai Jiaqi Brand Management Co., Ltd., took part in the Symposium on "puzzlement and Countermeasures for the development of China's baby and child industry" in Guangdong last week. He said that the baby industry has been developing rapidly in the past ten years, and many enterprises hope to get a share. In the homogenization competition, the enterprise brand building and marketing need to borrow and borrow. Brand authorization is a low cost, fast speed, low risk and easy to be accepted by the market. In the future, there will be more enterprises lacking brand resources, hoping to build an express brand appreciation by authorization.

In recent years, the domestic animation industry has developed rapidly, providing abundant image resources for animation and promoting the development of brand authorization.

Brand authorization

Li Zhubing said that now enterprises invest in animated cartoons not only to promote the brand, but also to put forward more demand. They hope to use the animation design not only to their own products, but also to cross border licensing to more categories, including toys, food, diapers and other infant products.

Based on this demand, the company launched this basic service this year.

"The creation of animated films is just the beginning."

Li Zhubing said that making animated cartoons for XTEP children is only the first link in the animation industry chain.

Next, Kung Fu animation company will leverage the influence of animated cartoons, expand animation marketing to comics, hand tours, online games, stage shows and other promotional projects, carry out three dimensional marketing, promote brand pformation and upgrading, and achieve maximum economic benefits.

Kung Fu animation will also cooperate with enterprises to develop related derivatives. "We will join hands with the brand business, and license the animation brand to all kinds of manufacturers, together with the brand side to bring the derivatives to the market."

It is reported that some children's clothing enterprises are being pformed from brand names to brand equity managers by brand authorization.

Jinjiang Wan Tai Sheng shoes and Garments Co., Ltd. is a well-known shoe manufacturer in Chen Dai town. In 2007, Wan Tai Sheng launched a full range of children's clothing, including the Babu dog and Altman brand. Its favorite cartoon characters were popular in the market.

However, in recent years, as the market demand gradually weakened, the competition for children's shoes enterprises was fierce, and labor costs remained high, and the profits were gradually diluted.

There are six production lines in the world. There are 300 workers at the peak period. In recent years, the burden of terminal stock increases, the dealer's return time is long, the pressure on management and funds is forced. Lin Weisheng, the general manager of the Wan Tai Sheng shoe Clothing Co., Ltd. decided to peel off the brand empowerment, close the production line and concentrate on the management of brand assets.

Creative derivatives

In 2012, based on the rich brand and intellectual property resources of Wan Tai Sheng, Lin Wei Sheng established Babu cultural and creative industries company.

Lin Weisheng found more than 10 manufacturers in Zhejiang, Hebei and other places, and authorized many of the brands of Wan Tai Sheng to be authorized one by one. Each pair of shoes received a licensing fee from 1 yuan to 2 yuan. In 2012, it realized a turnaround in profits, and 2013 received a total of 12 million authorized fees throughout the year, with a profit of more than 80%.

Later, when he helped an authorized party to plan the order, he found that he could provide a series of brand asset management services for the Licensor while exporting the brand.

So he also formed a strategic alliance with many authoritative institutions including the Japanese Parkson children's company (cartoon animation main image design), Shanghai Shen Dong Culture Communication Co., Ltd. (cartoon animation production and distribution), Quanzhou Liuhe children's Creative Industry Co., Ltd. (brand planning and promotion), Quanzhou Tian Nan intellectual property management Co., Ltd. (trademark, patent, copyright, intellectual property management).

Chen Shuqing, general manager of Liuhe children creative industry Co., Ltd., Quanzhou, said: "Lin Weisheng's practice has raised the brand export to the cultural introduction, including all aspects of commodity planning, ordering strategy, marketing and so on, and even to the market sales data feedback evaluation, can be achieved on this platform."

It is understood that in the future, in addition to the introduction of cartoon and animation derivatives to productivity, Babu culture will also create a "creative industrial park for children" by the joint government, invest in projects and provide creative platforms for such professional teams.

The future "Babu culture" will also be culture.

Taking the industry as the core and taking children's industry as the link, we should create "children's cultural industry creative park" integrating cultural and creative, industrial innovation, design and R & D.

In this park, enterprises can rent standardized factories, acquire asset management services, and enjoy financial guarantees.