Knowledge Of Clothing Store Promoters

　　 1. Store knowledge

The so-called shop knowledge is to let salesmen understand the structure of the entire shopping mall and some infrastructure nearby. This seemingly doesn't have any relation to the promotion itself. However, from the perspective of consumers, when we visit a large supermarket or department store as consumers, we often do not know which location we need, and we need to find a shop assistant to inquire about it. If the salesperson is not clear, we will go a lot of wrong ways and get tired. Therefore, shop assistants need to have a comprehensive knowledge of store knowledge, including the layout of the store, where the cash register is, whether they can swipe cards, where the invoices are and so on. It plays an important role in the evaluation and popularity of consumers and stores.

　　 2. Product knowledge

Sales personnel must master product knowledge, its selling price, capacity, specifications, functions, manufacturers, compliance with what certification standards, and what to pay attention to when using. For example, underwear sales, we must understand the effectiveness of all underwear, fabrics, skin irritation and other side effects, but also from a professional point of view to recommend underwear to customers, so that they can buy your products at ease.

　　 3. Customers Psychology knowledge

It is very important to master certain psychological knowledge, which is to analyze the problem from the perspective of the customer, and to learn to observe and analyze, so as to analyze the psychology of the consumer. In fact, customer psychology is the golden key of salesmen to understand why customers want to buy your products instead of buying other people's products. Having mastered the mentality of customers, we have mastered the ways to deal with all kinds of customers. Customer psychology knowledge includes customer personality, customer shopping psychology, customer purchase decision process and so on.

　　 4, sales skills knowledge

As a salesperson, we must master a large number of clothing sales skills, sales is a skill, but also an art. People who are not trained in sales are generally hard to grow into a sales champion. Clothing store owners' training for shop promoters' clothing is the key to improving salesmen's sales skills. As the saying goes, the biggest cost of an enterprise is the lack of trained employees.