Jewelry Chairman Wu Yibin: Keeping Pace With The Times And Creating A New Platform For Cai Bao

Although the market environment of jewelry market is not satisfactory this year, the market is still developing steadily. Wu Yi Bin As the saying goes, "heaven, earth, and people" are very promising. Since the implementation of the new regulations of the whole society on austerity and clean government, many industries have begun to return to reason. In the jewelry industry, the decline of luxury products market is the most direct manifestation. For Xian Lu, due to its precise market positioning and diversification Choi Po Sales of mass consumer goods have increased significantly. So far, sales of Xian Lu Bao Bao have maintained steady growth.

It is reported that Fairy road jewelry In 2000, when the diamond market was hot, we resolutely turned around to focus on R & D and promotion of color treasure inlaid ornaments, with the firm belief of "being a Chinese color expert" and sticking to the 14 years' Fairy road treasure. Through unremitting efforts, colleagues and industry gradually broke the "white" situation of the jewelry market in China, which is dominated by Prime gold and diamonds, and ushered in the colorful market of today's colorful treasure market, which ushered in a new opportunity for the development of China's color treasure.

Identify location and cater to consumer demand

Wu Yibin believes that today's consumer market is a distinct feature: the concept of value preservation and value-added has been diluted, and emotional appeal has played an increasingly important role in consumption. Since 80 and 90 are increasingly becoming the main consumer groups, their pursuit of freedom and the importance of personal experience will rewrite the consumption rules of traditional jewelry. Compared with mothers and granny consumers who bought jewelry in 50 and 60s, 80 or 90 were more concerned about the suitability of jewelry itself. Diamonds have created a dream of "preserving value" for consumers, while Cai Bao has brought people back from reality to reality. Cai Bao's color is rich and colorful, it can decorate people's daily life colorful, fully express the personality of consumers, so that people can enjoy the present better.

It is understood that at present, about 2000-8000 yuan in the market, personalized products with unique design and relatively affordable prices become mainstream consumption. Choi Po consumption has entered civilian consumption, high-end color Bao market is also developing steadily, the sales scale of CAI Bao market is expanding.

Facing the change of the consumer market, how to cater for its needs has become a problem for the enterprises to consider. Chairman Wu Yibin laughs, "we only have to" go for it. "In his view," the product market belongs to the young people's market ". Their common points are fashion. Compared with diamonds and gold, the rich color of coloured gemstones provides consumers with more personalized choices and provides more diversified designs for jewelry designers. After the popularity of gold, platinum and diamond jewelry, the market ushered in the spring of colorful jewelry.

To this end, Xian Lu jewelry focuses on product creation, design, marketing, promotion channels, and so on, to enhance the ability to deal with the market. In marketing, we should adjust the traditional marketing strategy that only appeals to consumers through the concept of valuing, rare, preserving and increasing value; promoting channels will be promoted through more channels, such as through the Internet and social media; in terms of design, according to the target consumer groups, we design products that are really suitable for them. These products are not simply matched with precious stones and precious metals, but are integrated into cultural, emotional, vitality and speaking jewelry. To meet the individual consumer needs of different consumers, Xian Lu will develop more diversified brands and sub brand combinations and subdivide the consumer market.

　 Strengthen advantages and practice internal strength

In 2012, China's jewelry retail sales totaled more than about 450000000000 yuan, about about 70000000000 US dollars. The market share of coloured gemstones is only about 1.3%. In 2013, the color treasure market did not increase much compared with that in 2012; and the developed countries in Europe and the United States had 15% to 20% of their wealth. Therefore, people at home and abroad are very optimistic about the great potential of our market.

Wu Yibin believes that compared with the mature overseas lottery market, China's lottery industry is not only a big gap in the market share, but also the basic skills of the domestic lottery industry is far from enough. At present, there is no uniform standard in the industry, and still needs further improvement in the aspects of technology, R & D, product packaging, promotion and so on. The industry of CAI Bao has a long way to go, and the market needs long-term cultivation and guidance.

Chairman Wu Yibin likened Cai Bao to the cultivation of saplings. A tree needs to be fertilized, watered and carefully protected from its seedlings until it grows into a fruitful tree. In chairman Wu Yibin's view, this is the joy of a cause.

Wu Yibin said, in fact, the more developed the market, the greater the dependence of big brands and big enterprises on ODM. D is the core of R & D, and the core is R & D. And color treasure jewelry is focused on design, innovation is particularly important. Xian Lu has an experienced and innovative color treasure R & D team. "We should constantly strengthen our strengths and integrate resources and foster strengths and circumvent weaknesses." Chairman Wu Yibin stressed.

Xian Lu jewelry, a "Chinese color expert", has obtained many invention patents and utility model patents. Regarding patent protection, Wu Yibin, chairman of the board, said that in addition to seeking legal protection, we should not lose the way to distinguish Xian Road from other brands by designing characteristic symbols, identifying elements and core technologies rooted in products.

Keep pace with the times and create a new platform for Cai Bao

When it comes to the impact of the Internet on traditional industries, Wu Yibin laughs: "no one questioned the rapid growth of mobile end users, as well as their contribution to traffic and activity. We must see this trend, online shopping, the impact of the mobile Internet era on traditional physical stores. Similarly, Cai Bao products also impact and subvert traditional jewelry. Chairman Wu Yibin revealed that Xian Lu is preparing to create a brand new online service platform, looking for the best fit between online and offline, rather than simply copying. "We must keep pace with the times and follow the trend without finding a way out, and we can not copy the achievements of others".

In order to strengthen exchanges and cooperation with the international market and train R & D talents, designers were sent to study in the Middle East and Southeast Asia very early. As part of the "nursery program", fairway established business school in 2004 to train students' knowledge of gemstones and enhance their practical ability.