What Is Missing In China'S Textile Industry?

Faced with a large number of consumer outflows, our textile and garment enterprises also feel sad and heavy.

In this year's "two sessions", Gao Hucheng, Minister of Commerce, answered questions from Chinese and foreign reporters. He also said that in 2014, the number of outbound Chinese had exceeded 100 million, and overseas consumption exceeded 1 trillion yuan.

And 1 trillion may not just be the total consumption abroad, according to China's e-commerce operation center forecast, in 2014, China's sea scouring scale of more than 150 billion yuan.

This means that per capita consumption per capita is almost half that of domestic consumption.

In view of textile and clothing, a tour guide who travels all over the country in Southeast Asia has summed up the reasons for such consumption outflows: "people prefer to buy clothes and textiles abroad, first of all, price factors. Even with the same product, domestic taxes and fees make the price of products higher; secondly, many people think domestic textiles.

There is a lack of environmental protection, and the relevant standards abroad are more stringent and safe.

Of course, some people feel that domestic textiles and clothing are not mature enough in fashion. "

In this regard, Chen Chen talked about it in an interview with reporters.

The quality of the products is totally lost or even exceeded that of foreign products. But for the whole market, the share of these high-end products is relatively small, leading to the low average quality level of China's textiles, leaving the impression of "made in China" rather rough.

However, some people expressed different views that the root of the "drain" of consumption power is related to the defects in the domestic market environment.

Especially "

"Lack of competitiveness and pricing power, many enterprises do not make money or even pay for export orders, and export tax rebates have become their reliance on making small profits.

At the same time, these enterprises are not concerned about building a mature domestic consumer market.

Zhao Ping, deputy director of the Ministry of Consumer Economics Research Department of the Ministry of Commerce, interviewed more about the causes of consumption flight from the perspective of policy and economic factors in her interview with the textile and clothing weekly reporter. She believes that there are three main reasons for the consumption outflow: first, there is a relatively high tax rate difference in taxes and fees; two, the domestic circulation mode, such as the increase in the price of agents, resulting in high circulation costs; three, the discriminatory pricing policy of foreign brands to China.

"We are not poor in technology and quality, but in lack of brand awareness and design talents."

At the same time, he pointed out that the consumption outflow does exist in some "foreign moon circles" mentality, but it is also undeniable that China's products have always given people the impression of "low price and poor quality". In particular, a small number of enterprises have carried out double standards for testing products from raw materials to finished products, and have failed to trust domestic consumers. On the other hand, there has not been a perfect product quality standard in China, and some products are not as strict as those in foreign countries.