What Additional Value Does The "1+N" Mode Bring To The Traditional Clothing Industry?

A senior garment industry veteran said in an interview with the media that the impact of the electricity supplier will lead to the "most cold winter" in the traditional clothing industry in the past 5 years.

In fact, every change in the history of China's garment industry comes from the dilemma of "collectives" of clothing enterprises, and then promotes fashion.

Optimize the industrial chain, carry out pformation and upgrading. Among them, there are many successful cases in recent years. Fast fashion women's brands ZARA, UNIQLO, H&M, Zhuo and so on are all following the arrival of the era of "Internet N+", adjusting their pace and achieving initial success.

Industry experts say that the only way to avoid the devastating blow of the Internet is learning.

Thinking.

The so-called Internet thinking is "user first, experience is king, free business mode, subversive innovation". In the first two, fast fashion brands have gradually explored their respective paths.

Customer first is better than sincerity.

Consumer supremacy, that is, all consumer oriented, design the clothing that consumers like, and do the fashion that consumers like.

Fast fashion is favored by consumers because it can follow the international and seasonal trends and quickly change the style of the product.

The big data of the Internet greatly shortened the cycle of style renewal.

As one of the four fashion chains in the world, ZARA, whose design team is described by the industry as follows: the ability to control fashion trends and replication has always been in a state of "beating chicken blood". They even go to the four fashion week to be naked and plagiarize.

But they are "user oriented", always creating the latest and latest "sense of vision" for consumers, but they are very popular among consumers.

As a fashionable women's clothing brand that guides the "gentle breeze" in China, Zhuo is more concerned about core consumers in style design.

Its design team is integrated into European fashion elements, combined with the popularity of domestic market, and according to the different needs of core consumer groups, we have developed fine clothing series, including fashion personality, fashion sweetness and fashion luxury.

In order to make the style more "grounded", he also held a costume design competition to let his customers and followers directly participate in the "customization" of clothing.

Of course, there are also cases of failed fast fashion brands, including the unequal quality of external service levels, and the "one size fits all" pattern in interior design is increasingly unable to meet the individual needs of consumers.

In fact, what these brands lack most at present is to integrate the resources of the global fashion brands and share user collocation.

Experience is king, convenience and perfection are kingly way.

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In the face of online shopping, the biggest advantage of physical stores is that customers can experience directly.

Therefore, in the Internet era, in response to the impact of e-commerce, many fast fashion brands began to interact online and offline, learning.

The portability of the mode, taking into account the traditional store experience and optimizing the user experience of customers, has become the latest focus of competition in the fast fashion industry.

Since 2014, GAP has fully promoted the "net order store pick up" project. Consumers can pick products on the Internet and then pick up goods at the nearby GAP store. In addition, shoppers who choose goods from the Internet do not need to pay immediately, and can pay the bill again when they pick up the goods. If they change their minds temporarily, they can cancel the order at any time.

In the same year, Youiku took the lead in introducing virtual fitting system into the shop. Consumers can first choose a model similar to their own shape, try on different styles of clothes, and replace the clothes of different scenes in the dressing rooms, and find their own outstanding ones without leaving home.

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And Zhuo is "stubborn" opened the "fashion experience Museum".

At present, Zhuo has started the "online display and experience" online and offline interaction. Its experience hall is committed to creating an excellent offline shopping experience and consultancy service. Besides getting professional dress advice, convenient trading methods and affordable products, consumers can also directly purchase clothing and logistics home.

For all kinds of services and scenes, many trials and improvements have been carried out, and aromatherapy, skin care products, accessories, fashion magazines and other details have increased. On the one hand, customers are more truly aware of the fashion and trend of fast fashion brands. On the other hand, they also let customers enjoy the convenient and fast shopping experience in the "Internet +" era.

Industry experts say that the low price of China's Internet has gradually exposed many weaknesses. In fact, the free business mode and retail industry talk about the feasibility of "free", but the "parity" has become the consensus of fast fashion brands. Many traditional clothing brands need to seize the opportunities of "Internet +" and react quickly to find out a suitable way for their brands. By increasing the user's resonance and recognition of the brand through mobile Internet, and enhancing the brand's sense of belonging and love, consumers will become a new super brand of ZARA, UNIQLO, H&M and Zhuo TSE.