Under The New Situation, Li Ning Co Will Accelerate Pformation And Win The Market.

Reporters recently learned from Li Ning Co's relevant departments.

Through modern information technology, enterprises have gradually realized the successful pformation from traditional management mode to modern retail oriented mode, thus improving the overall efficiency of manufacturers, logistics providers and store operators on the company's industrial chain. The production capacity of manufacturers, turnover speed of logistics providers, and sales and service levels of stores are obviously upgrading, and the market share of products is also increasing.

Since 2008, the domestic sporting goods industry is facing

Profits of sporting goods companies are declining because of the problems of rising prices, rising cost of human resources, increased store rentals, and the impact of e-commerce on physical stores.

李宁公司为了生存不得不将近万家店铺迅速缩减至5000多家，同时积极探索新的经营模式，迅速确定了利用信息化手段推动企业管理变革提高企业核心竞争力的发展战略思路，并制定了以“渠道效率、品牌与产品、营运能力和业务模式改革”为核心的四个运营策略，紧接着公司实施了零售管理信息化系统即以下五个分系统的研发和建设：建设集中的零售商品规划系统，实现对各品牌、各品类商品计划、商品分货计划、需求计划的统一规划管理;建设供应计划与协同系统，获得供应链的完整可见性，实现需求与供应采购、生产计划协同的自动化与智能化，大大降低运营成本;建设物流管理系统，实现物流计划的协同管理，实现对仓储、配送和运输的集中计划与管理;建设零售运营管理系统，实现商品组货计划、商品自动配货补货、集中的零售价格和促销管理，以优化库存

Structure, increase profits, build a unified store E-Pos system, achieve retail banking, consumer interaction services, sales data summary.

The above is a shop in Guangzhou, Lining.

At present, Li Ning Co has adopted the retail management information system to implement the strategic pformation of consumer and retail oriented, and has realized the centralized retail operation management of the more than 5000 terminal retail stores. The first retail sales business mode has been established in the domestic sporting goods industry, so as to enhance the sales and profitability of retail stores, reduce inventory, reduce capital occupation and reduce costs, and consolidate the position of the leading brand in the domestic sporting goods industry.

In addition, the company has established an emotional link with consumers by means of e-commerce and WeChat platform, thus promoting consumption growth.

In a recent third party consumer survey data, "the first one was mentioned.

On the two indicators of "favorite brand", Lining is in the second place. No matter comparing domestic or foreign sports brands, Lining still shows advantages. This competitive advantage comes mainly from the brand equity created by Lining's information pformation.

I believe that after this drastic reform, Li Ning Co will go better in the future.